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Social Media 101: Social Media Marketing Made Simple
Hours: 2
| Have you been thinking about marketing your business with social media, but you feel overwhelmed and not sure how to get started? Or maybe you’re not convinced that it works?
This presentation provides a beginner’s look at how small businesses can start thinking about using social media marketing for their business or nonprofit. This seminar will show you the value of using social media to reach your customers, how it can lead to new customers and how it drives repeat business from your current customers. We’ll take a look at the 5 most popular social media networks – Facebook, Twitter, LinkedIn, Google+ and Pinterest – and help you decide what is right for your business. We’ll also look at what comes next: how and what to post on social media.
We will discuss:
• Why 87% of small business are using social media to promote their business (Resource: Constant Contact’s 2013 Small Businesses – Then & Now study)
• Why their potential customers are also using social media to help make purchase decisions or building awareness of nonprofits
• The engagement marketing cycle and the role it plays in small business marketing
• Basic information on the 5 most popular social networks: Facebook, Twitter, LinkedIn, Google+, Pinterest
• What kind of content to post on social media
• How to plan your content in advance
• How to get started with social media marketing by creating a Facebook page
• Why social media & email marketing must be used together
Intended Audience: The content is targeted at the beginner- to comfortable small-business marketer who is looking to build their marketing knowledge, or to reinforce what it is they already know. |
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