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LIB: Webinar: Creating Your Library Brand

Hours: 1.5

To stand out in todays information-saturated world, libraries need a clear and compelling story about why they matter to their community. They must then tell that story in such a way as to break through the information clutter and be heard. In this workshop, librarian and marketing expert Elisabeth Doucett will take you through a step-by-step process showing you how to define your librarys story and develop your brand. Including suggestions for using marketing tools and tips for answering frequently asked questions, Doucetts strategies will help you create a library brand that will bring more patrons through the door.


 
Date Time Location Presenter
 
07/18/20121:30pm-3:00pmHBC 221Sheila R Henderson 

 
 

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