Professional Development at ACC This system has been replaced by Workday.
Please click here to be forwarded.
The information in this system is now read-only and will be available through Dec 31,2021.
Austin Community College Home Page
 
Log in
 
 

GA16: Promoting Your ACC Program: Start Here. Get There.

Hours: 1.5

Public Information & College Marketing will show you the best ways to promote your program or initiative. Create a plan, perfect your message, and get results.

Marketing Your Program Part I: Start Here. (1:30 - 3:00) - Public Information & College Marketing will show you how to start promoting your program or initiative. Find out how to plan for your campaign, step-by-step. Public Information & College Marketing will demystify the process of marketing to help you gain visibility for your program and build enrollments. Learn how to get started, find out about college resources available to you, and review previous successful marketing campaigns. Participants will receive an ACC PICM planning guide.

Marketing Your Program, Part II: Get There. (3:15 – 4:45) Public Information & College Marketing shares the best ways to use specific tools like email, websites, social media and other marketing materials to get results. Getting your message out - and getting results. You’ve got a plan, now how do you make it all happen? Learn how to implement critical pieces of your marketing plan. Participants will receive ACC PICM’s planning guide and a marketing implementation workbook.

Participants will learn how to plan and implement marketing initiatives at ACC. Handouts will include a planning guide and a marketing implementation workbook.

Brette Lea is the executive director of Public Information and College Marketing, responsible for the college’s external and internal marketing and communications. She leads a team of talented wordsmiths, print and design gurus, strategic analysts, event coordinators, media specialists, Riverbat mascots and their wrangler committed to supporting and promoting the college's mission. Multiple presenters will cover their areas of expertise.

This is a two-part workshop. Please enroll in both sessions if you want to gain the full benefit.


 
Date Time Location Presenter
 
08/26/20161:30pm-3:00pmHLC 2209 - Part IBrette E. Lea 

08/26/20163:15pm-4:45pmHLC 2209 - Part IIBrette E. Lea 

 
 

© 2002- 2007 Austin Community College
Comments and Feedback