Syllabus
Design Studio I

Design Studio I

ARTC-2373

Credit Fall 2021
08/23/2021 - 12/12/2021

Course Information

Section 002
Distance Learning
TTh 12:00 - 12:55
DLS DIL
Rachel Wyatt

Section 002
Laboratory
TTh 12:55 - 14:40
DLS DIL
Rachel Wyatt

Office Hours

  • M
    11 - 12
    Online
    Available by Appointment
  • T Th
    3 - 4
    Online
    Available by Appointment

Course Prerequisites

Prerequisites: ARTC 1317 or ARTC 2313; or UXUI 1371 and UXUI 1372. Course Type: W


*This course qualifies for discounted Adobe Creative Cloud access. Please use this link once registered to acquire license: https://www.austincc.edu/adobe-creative-cloud-acc

 

Course Subjects

Competency 1: Explain the purpose, roles and workflow of a design studio

In this competency, we'll talk about: 

  • Identify current design environments in the industry.

  • Explain job roles in a design studio

  • Explain vendor roles as they relate to a design studio

  • Explain workflow process within a design studio

Competency 2: Collaborate in an effective manner

In this competency we'll talk about: 

  • Use collaborative digital tools

  • Use communication skills to work within a team

  • Developing professional skills to work with clients and vendors

  • How to use various processes in working with teams and clients

Competency 3: Use the studio workflow process

In this competency, we'll talk about: 

  • Interview a client to determine project needs, and design strategy

  • Identify project schedules, resource allocations, dependencies and milestones

  • Selecting design tools and designing a solution in assigned job roles

  • Gather feedback and revise design with stakeholders

  • Presenting design solutions to the team and client

Competency 4: Develop a professional case study for your portfolio

In this competency, we'll talk about: 

  • Identify your best job role based on your experiences

  • Identify the design challenge

  • Summarize the process for the solution

  • Present the case study

Course Requirements

 

Project/ Lesson

Assessment

Competency

Week | Lectures

Design environments - Agency, In-House, Production House, Boutique, Studio, Freelance - Lecture

Quiz 1: Who’s House


Take personalities quiz

1.a. Identify current design environments in the industry.

1

Design Roles & Responsibilities - Intern, Jr. Designer, Designer, Senior Designer, Art Director, Sr. Art Director, Associate Creative Director, Creative Director, Copywriter, Project Manager, Account Manager, Freelancer, Contractor - Lecture

Quiz 2: Who’s Voice

1.b. Explain job roles in a design studio

1

Working with vendors - Lectures/videos on various Vendor Types (including freelance video/multimedia, web coders, photographers, printers, signage, app dev, PR/SM) and roles.

P3: Send a request for multiple quotes from vendors for printed mailer and promotional item 

1.c. Explain vendor roles as they relate to a design studio

Intro to concept week 1.
 

Assessment
ongoing to week 14.

Design workflow process - Creative briefs, email etiquette, internal and external comms. - Lecture

P3: Work in a team to deliver a relevant campaign for an internal ACC client -

Observation, screenshots, emails, peer review, creative brief

1.d. Explain workflow process within a design studio

2.b.  Follow processes and develop strategies to find design solutions. 

Intro to concept week 2.


 

Collaborative digital tools - Lecture: Collaborative digital tools & Best practices including info on Project mgmt system, Slack, Time tracking, folder structure/naming conventions

Record/Save all lectures

P3: Work in a team to deliver a relevant campaign for an internal ACC client 


Observation/ review reports, screenshots, emails, peer review, creative brief

2.a Use collaborative digital tools

Intro to concept week 2.


 

 

Successfully work within a design team.
Lecture: Communication skills in industry settings. 

Visual aid: Infographics -job roles/workflow

Discussion synchronous: Feedback vs. Direction

P3: Work in a team to deliver a relevant campaign for an internal ACC client 


Observation, screenshots, emails, peer review

2.b. Use communication skills to work within a team and communicate effectively to co-workers, vendors and clients

Intro to concept week 2.


 

PROJECT 1: Digital Social Graphics


Teams: Groups of 3 (PM, AD, Designer)


Client Assets provided:

Logo(s), Basic content, Image direction, Brand standards (basic), Client provides weak brief


Final Deliverables: 

R1 Presentation deck with creative brief, concept, directions, initial creative, mock-ups. 

R2- Updated creative in Presentation deck.

Time sheets

Communication Emails- Internal + External

Peer review


Client deliverables:

Social Media Graphics - Students research and produce deliverables.


Specific eNewsletter Banner -
1 photo (JPG): 450 pixels (w) x 277 pixels (h)

Headline: up to 30 characters, with spaces

Advertiser Name: up to 30 characters, with spaces

Copy: up to 210 characters, with spaces

Link Copy (call-to-action): up to 20 characters, with spaces

URL- Clickthrough

PNG + JPG

RGB 

72 DPI

 

Instructor Notes:

Instructor will challenge PM with:

scope creep, contacting creatives directly,

changing deadlines, piecemeal and inconsistent feedback.

Participation and engagement:

Observation, screenshots, emails, peer review, creative brief

2.a Use collaborative digital tools


2.b. Use communication skills to work within a team and communicate effectively to co-workers, vendors and clients

2.c. Work as a team to effectively follow process and produce design deliverables


3.a. Establish Team roles, client relationships, assess project goals and deliverables


3.b. Follow processes and develop strategies to find design solutions.


3.c. Design revisions, troubleshooting, and Client Presentations. 

Week 3-4


Lecture/ sharing: Best practices for working with clients and teams; - Case study: Client start to finish. [including examples of communication modes]


Lecture: Round table discussion with feedback from Instructor 

PROJECT 2: ACC Internal Client Event/ Session Collateral


Teams:

Groups of 6

(PM x2, Sr.AD, A.D, Sr. Designer, Designer)


Client Assets provided:

Logo(s), Existing presentation in need of much work, Image direction, Brand standards (basic), Client provides basic brief, Budget for printing


Final Deliverables: 

R1 Presentation deck with creative brief, concept, directions, initial creative, mock-ups.

R2- Updated creative in Presentation deck.

R3- Updated creative in Presentation deck.

Time sheets

Communication Emails- Internal + External

Peer review


Client deliverables:

Updated Presentation Deck - PDF

Event email - Template 

Direct mail piece - PDF with bleeds

Promotion item- Determined by student groups - PDF with bleeds and finish details

Competitive quotes for printing for direct mail and for promotion item


 

Instructor Notes:

Instructor will challenge PM with:

scope creep, contacting creatives directly,

changing deadlines, budget cuts piecemeal, inconsistent, and delayed feedback.

Participation and engagement:

Observation, screenshots, emails, peer review, creative brief

2.a Use collaborative digital tools


2.b. Use communication skills to work within a team and communicate effectively to co-workers, vendors and clients

2.c. Work as a team to effectively follow process and produce design deliverables


3.a. Establish Team roles, client relationships, assess project goals and deliverables


3.b. Follow processes and develop strategies to find design solutions.


3.c. Design revisions, troubleshooting, and Client Presentations. 

Week 4-8

Lecture/ sharing:

Lecture: Industry Professional on client kick-off and initial process. 


- Video -How to succeed with new clients TBD


-Video: Briefly video

- Interview client/CD.

- Lecture on Design Process & Strategy 

- Video: Ideation and creativity in work environ.

-Software tutorial videos as needed.



Lecture: Round table discussion with feedback from Instructor 

PROJECT 3: ACC Internal Relevant Campaign Collateral


Teams:

Groups of 6 (New)

(PM x2, Sr.AD, A.D, Sr. Designer, Designer)


Client Assets provided:

Logo(s), Existing presentation in need of much work, Image direction, Brand standards (basic), Client provides basic brief, Budget for printing


Final Deliverables: 

R1 Presentation deck with creative brief, concept, directions, initial creative, mock-ups.

R2- Updated creative in Presentation deck.

R3- Updated creative in Presentation deck.

Time sheets

Communication Emails- Internal + External

Peer review


Client deliverables:

Updated Presentation Deck - PDF

Event email - Template 

Direct mail piece - PDF with bleeds

Promotion item- Determined by student groups - PDF with bleeds and finish details

Competitive quotes for printing for direct mail and for promotion item


 

Instructor Notes:

Instructor will challenge PM with:

scope creep, contacting creatives directly,

changing deadlines, budget cuts piecemeal, inconsistent, and delayed feedback.

 

2.a Use collaborative digital tools


2.b. Use communication skills to work within a team and communicate effectively to co-workers, vendors and clients

2.c. Work as a team to effectively follow process and produce design deliverables


3.a. Establish Team roles, client relationships, assess project goals and deliverables


3.b. Follow processes and develop strategies to find design solutions.


3.c. Design revisions, troubleshooting, and Client Presentations. 

Week 8-14


Lecture/ sharing:

-Lecture: Review inspiration materials.Moodboard/Initial sketches

-Lecture: Current client branding and competitors review. Materials gathered/competitive analysis. 

-Video on integrating feedback into design. Review design materials with group regularly. (ongoing).

-Video: How to present yourself.

PROJECT 4: Portfolio Case Study


Teams: Individual 


Final Deliverables: 

Project case study of final project with team. PDF/ Web page


Write a compelling synopsis of the case study project

Submit project case study containing description of roles played. How did you contribute? What did you learn? Were you successful in the role? Why/ Why Not? How 

Submit project case study containing creative brief, synopsis, process, rounds of review, and final deliverables. 

Submit project case study containing creative brief, synopsis, process, rounds of review, and final deliverables. 

Submit project case study containing creative brief, synopsis, process, rounds of review, and final deliverables. Students present to the whole group live in synchronous class time. 

Present images and/or video of the various stages of the project. 

Clearly communicate the journey, lessons and metrics

 

 

Case study:

DEFINE WHAT MAKES A GOOD CASE STUDY.


Retake personalities quiz

4.a Identify your best job role based on your experiences


4.b. Clearly communicate project task, challenge, and process- driven solution


4.c. Present the case study

Week 14-16


Lecture/ sharing:

-View agency sites case studies

-Lecture: How to build a case study

-Review case study examples from professional portfolios

Read posted article

 

 

 

 

Readings

All readings and intructional videos will be provided on the course Blackboard page. 

 

Student Learning Outcomes/Learning Objectives

Course Learning Outcomes

What you’ll learn to do by the end of this course: 

  • Studio workflow

  • Using collaborative tools

  • Industry best practices 

  • Client and vendor relationships

  • Team dynamics 

  • Roles and responsibilities

  • Effective written and verbal communication

  • Process and design solutions

  • Presentations and deliverables

  • Case studies

When students complete this course, they will have: 

  • Surveyed the various roles and responsibilities in various creative workspaces;

  • Evaluated interest and abilities in various simulated studio roles and teams;

  • Applied communication, teamwork, workflow processes and visual design techniques to create various design deliverables in a real-time real work environment;

  • Practiced presentation skills such as storytelling, critique, and articulating design decisions based on design best practices. 

HEALTH & SAFETY PROTOCOLS ADDENDUM

HEALTH & SAFETY PROTOCOLS ADDENDUM 

The rapidly changing situation with regard to the recent surge in COVID cases has led to  Austin Community College updating their health and safety protocols even from what  was in place last week. As a result, the wording in the master syllabus template,  specifically the section on health & safety protocols under College Policies, is no longer  accurate. 

However, given the high state of uncertainty about how the situation will develop, it has  been decided that rather than revising the template repeatedly (and forcing those who  have already written their syllabi for this fall to do it again), faculty should incorporate  the wording as it is provided in the template into their course syllabi and first-day  handouts. 

But, if you would, please distribute to your students this addendum that details the  current health & safety protocols as they stand at this time. Most importantly, ALL  FACULTY, STAFF, AND STUDENTS SHOULD FREQUENTLY VISIT ACC’S COVID WEBSITE AT https://www.austincc.edu/coronavirus FOR THE LATEST UPDATES AND GUIDANCE. 

Operational areas of ACC campuses and centers are fully open and accessible through  all public entrances. While some health & safety protocols are no longer mandatory,  the college encourages its staff, faculty, and students to be mindful of the well-being of  all individuals on campus. If you feel sick, feverish, or unwell, please do not come to  campus. 

Some important things to remember: 

Face Masks Required - On Friday, August 13, 2021, the ACC Board of Trustees  unanimously approved a face mask mandate at ACC. Effective August 20,  2021, anyone who is 2 years of age or older will be required to wear a face mask  in all ACC buildings. 

Virtual Learning for the First 3 Weeks - ACC will scale back the number of students  and employees on campus when the fall semester begins. Many courses will be  held online for the first three weeks of the semester from August 23 through  September 12. Courses that require in-person instruction, including some labs,  will still be held on-campus. Those that can be moved to online formats will do so  for this period. 

Health Screening Required - Starting Monday, August 16, 2021, ACC’s health app  will be required for all students, employees, and visitors. Download the app here.  If you’re exhibiting symptoms of COVID-19 or have tested positive, the app will  provide you information about steps you can take to report your illness. 

Vaccination Clinics - ACC hosts a series of on-campus COVID-19 vaccination  clinics for eligible members of the ACC community. Clinics are offered at select  campuses districtwide. The clinics are offered in partnership with Austin Public  Health and Travis County Fire & Rescue. The vaccination schedule is available  here. All appointments are walk-up and available on a first-come, first-served  basis unless otherwise noted. The college strongly urges those who are eligible  for the COVID-19 vaccine to get one.  

COVID Testing - If you are experiencing COVID-19-related symptoms, please get  a COVID-19 test as soon as possible before returning to an ACC facility. Testing is  now widely available. If you test positive, please report it on the ACC self reporting tool located here. Please do not come to campus if you are feeling ill or if you test positive for COVID-19. 

Social Distancing - The college asks that we all continue to respect the personal  space of others. We are encouraging 3 feet of social distancing. 

  

Identification - ACC ID badges or Student ID cards will be required for all  employees and students upon entry.