Syllabus
Design Communication II

Design Communication II

ARTC-2347

Credit Fall 2021
08/23/2021 - 12/12/2021

Course Information

Section 002
Distance Learning
W 08:30 - 10:05
DLS DIL
Lisa Haynes

Section 002
Laboratory
W 10:05 - 11:50
DLS DIL
Lisa Haynes

Office Hours

No office hours have been entered for this term

Course Requirements

ARTC 1417–Design Communication I
ARTC 1427–Typography or ARTC 2417–Typographic Design

Readings

No textbook is required for this course however it is recommended to grow your knowledge, research and inspiration. Here are some suggested resources:
Highly recommended – subscription to a web/trade magazine: Communication Arts , Print, HOW, CMYK, Graphis. 

Books:  Meggs, Phillip: History of Graphic Design, Airey, David: Logo Design Love (New Riders, 2010). Lupton, Ellen: Graphic Design Thinking (Princeton Architectural Press, 2011). Lupton, Ellen: Thinking With Type, 2nd ed. (Princeton Arch. Press, 2010). Neumeier, Marty: The Brand Gap (New Riders, 2003). Wheeler, Alina: Designing Brand Identity (Wiley, 2009).

Web:  Be selective with web inspiration. See links on Blackboard.  AIGA, Communication Arts, pinterest, designinspiration, fromupnorth, thedieline, Behance, Logo Design Love, Smashing Magazine, I Love Typography, tumblr.

 

Course Subjects

competency 1 |  Design a Personal Brand | SELF ID SYSTEM // 22.5%
competency 2 | Design with Strategy in a Series | BOTTLED PACKAGING // 22.5% 

competency 3 | Design with Integrated System | AD CAMPAIGN // 22.5%  
competency 4 | Design with Integrated Brand System | LOGO AND BRANDING/Usage guide // 22.5% 
10% Attendance & Participation // 10%

 

Student Learning Outcomes/Learning Objectives

This course is an advanced study of concept development, design, and artistic direction particularly pertaining to color theories, publications, advertising, and package design. Emphasis will be placed on content and execution through the selection, creation, and integration of typographic, photographic, illustrative, and design elements. Projects in this course will test your ability to relate content to form using hand skills in addition to the standard stable of Adobe Create Suite products. This course centers on branding and consistency, and as a class we will tackle familiar problems facing contemporary designers How do you propose to target an audience? How will you support and justify your creative decisions? What is the definition of effective design? Directing decisions to purchase? The dissemination of ideas?

 

Upon successful completion of this course, you should be able to:
• Combine type and image into effective communication
• Summarize the principles of design that guide the form and function for the printed page
• Provide supporting examples of work as inspiration to your design work
• Speak critically of your creative work and the work of others
• Apply artistic direction from myself and your peers to your own work
• Objectively articulate your design decisions to teacher and peers during critique
• Interpret the design decisions / point-of-view of others

To help you meet course objectives , the teaching methods in this class are based on professional experience and best practices in the area of design and advertising. These methods might include: lecture, demonstration, critiques in group and one-on-one settings, group activities and student presentations.

Upon successful completion of the graphic design program, students will be able to
• summarize design principles, concepts, styles and terminologies
• demonstrate skill in tools and techniques of graphic design
• apply design principles and theories to design problems
• develop design work based on analysis of industry constraints and design trends