Course Description:

Layout procedures from thumbnails and roughs to final comprehensive and printing; emphasis on design principles for the creation of advertising and publishing materials, and techniques for efficient planning and documenting projects. Emphasis on the effective use of a variety of stylistic approaches to visual communication and the development of effective work habits and studio skills. Advanced projects using computer programs InDesign, Illustrator and Photoshop with an emphasis on preparing electronic pre-press art for print reproduction, 4-color separation, special effects, stages of the production process, printing economy, and comprehensive application of printing papers.

Course Prerequisites:

ARTC 1313 Digital Publishing 1

ARTC 1302 Digital Imaging 1

GRPH 1359 Vector Graphics for Production

Course Rationale:

Digital Publishing 2 is an advanced print production course that teaches skills used by graphic designers, utilizing the most appropriate software for the task at hand. This course incorporates the full print production Adobe Suite: InDesign, Photoshop, Illustrator, and Acrobat to complete typical industry projects using best practices for efficient production. It is a prerequisite for ARTC 2348 Digital Publishing III. It is a required course in the Graphic Design and Graphic Arts Technology degree plans.

Visual Quickstart Guide, ISBN -13 978-0-395356-5

E-scale/pica ruler

Media storage (jump drive)

Week Content Additional information Exercises/Projects

ASSESSMENT 1 to be completed in one class period of week 5

ASSESSMENT 2 to be completed in two class periods of week 11

Upon successful completion of this course, students will be able to

• Evaluate printers’ specifications

• Recognize the relationship between ppi, resolution, and line screen

• Construct and employ InDesign libraries, style sheets and master pages

• Assemble projects demonstrating use of industry standard software

• Construct printable advertising and business material

• Evaluate projects to setup color mode: CMYK or spot color

• Practice working with printers and compare printer’s bids

• Compare paper qualities

• Interpret color separations

• Assemble elements from Illustrator (map and logo) and Photoshop (duotones, clipping paths) to combine in InDesign

• Manage a work schedule and prepare an invoice

• Complete an interactive PDF, PDF proof, and print quality PDF.

What you’ll learn to do by the end of the Graphic Arts Technology Program:

• Use industry standard vector, raster and layout software tools to produce graphic design for print and digital media.

• Apply the production process (define project parameters, prepare assets, produce design, prepare output) for print and digital media

• Independently produce graphic design work to project specifications

What you’ll learn to do by the end of the Graphic Design Program:

• Use industry standard vector, raster, and layout software tools to produce graphic design for print and digital media.

• Apply the design process (define problem, define audience, research and gather ideas, create form, evaluate and assess, produce and explain final solution)

• in the production of graphic design for print and digital media.

• Produce designs, concepts, and layouts based on current industry standards for print and digital media.

• Select appropriate color, typefaces, layouts, and concepts to produce graphic design for print and digital media.