Syllabus - Basic Graphic Design

Basic Graphic Design

Syllabus Sections

COURSE REQUIREMENTS
READINGS
COURSE SUBJECTS
STUDENT LEARNING OUTCOMES/LEARNING OBJECTIVES

Publish Date

07/08/2021 14:24:43

Basic Graphic Design

ARTC-1305

Credit Fall 2021
08/23/2021 - 12/12/2021

Course Information

Section 009
Distance Learning
ONL DIL
Andrew Saldana

Section 009
Laboratory
ONL DIL
Andrew Saldana

Office Hours

No office hours have been entered for this term

Course Requirements

COURSE DESCRIPTION:

Credit Hours: 3

This is an Online 3 credit hour course

All courses offered in the Visual Communication department are workforce courses, and may have some transfer restrictions to other colleges. Students interested in transferring courses to another college should speak with our departmental advisors: Kim Aland or Jen Jones, or their Area of Study advisor.”

Course Prerequisites:

None required this is a foundation course

Course Rationale/Objectives

This is a foundation course, which introduces students to a set of design tools and visual problem solving techniques that will give them the skills to become prolific creative problems solvers. These skills and knowledge will lay the foundation for the more advanced design courses. We start very simply by using very basic shapes, with an introduction to a few design and computer tools. Each assignment will progressively become more difficult, incorporating the entire Principles and Elements of Design in our problem solving.

Teaching Methodology & Online Weekly Work Schedule

The teaching methods in this class are based on professional experience and best practices in the area of design and advertising. These teaching methods will include: Video lectures, demonstration, online group critiques and one-on-one feedback using Online Discussion Board.

This is a 100% Online Class, so all of the project’s lectures, instruction, reading and handouts will be online, so it will be essential for students to check and follow Blackboard throughout the semester. Both traditional media and digital media will be used. All final art for projects will be in digital format and will be submitted online.

Weekly work schedules will be posted online on the Blackboard homepage. Weekly schedules will contain, production schedule, Discussion Board posting and participation dates, plus final project submission deadlines.

Students are required to have access to the latest Photoshop Creative Cloud version or permission from the instructor. Access to a scanner and digital camera are helpful. The class is time and computer intensive, requiring 6 -10 or more hours per week to complete assignments.

High speed Internet access required. Contact instructor by email: asaldana@ausitncc.edu

Major subjects covered:

Visualization and Communication

Typography

Abstracting and Stylizing

Color and Value

Composition

Readings

Title: “Graphic Design School” (sixth edition)
Author: Dabner-Stewart-Zempol
Publisher: John Wiley & Sons

Recommended

Reading assignments will be posted on Weekly Work Schedule

Course Subjects

Course Outline/Calendar

The schedule below gives a GENERAL IDEA of projects and timeline for the semester’s Work Schedule for actual due dates refer to our classroom Blackboard site. Then once on the Blackboard homepage, click on Weekly Work Schedule located on the left side menu bar.

Week	Competency	Topic/Projects	Reading
1	Course Orientation	Orientation & Research Begin Project #1, Research & Concept	Pg. 6-9 - Introduction Pg. 10-29 - Unit 1 Research and Concepts
2	Competency 1	Moodboard, Research & Composition • Computer Production, Written Analysis	Handouts • What is Graphic Design? • Design Process Chart
3	Competency 2	B&W Composition Fundamentals	pg. 32 – 39 and pg. 40-51 Fundamentals of Composition
4	Competency 2	Assignment #2: Figure/Ground, Space & Pattern *• 1^st Class* - Group critique of thumbnails and Computer production on Assig.#2 *• 2^nd Class* - Refine thumbnails and begin production on Assign.#2	Handouts • Principles & Elements of Design-“Universal Design Tools”
5	Competency 2	Assignment #2: Figure/Ground, Space & Pattern *• 1^st Class* - Complete Assign. #2 and begin Assign. #3 *• 2^nd Class* - Continue Assignment #3
6	Competency 3	Assignment #3 – Designing w/Type *• 1^st Class* - Complete Assign. #3, Part I, begin Part II *• 2^nd Class* - Continue work on Assign. 3 Part II,	Pg. 62-85 Unit 3 Fundamental of Typography
7	Competency 3	Assignment #3 – Designing w/Type *• 1^st Class* - Individual critique, work on computer, Assignment #3 *• 2^nd Class* - Continue working on Assignment #3	Handouts • Basic Type Styles • Typographic Fundamentals • Typographic Elements • Type Crimes
8	Competency 3	Assignment #4 Logo Design *• 1^st Class -* Present thumbnails and Group Critique *• 2^nd Class* - Refine 2^nd stage of thumbnails,	Handouts

Mid - Semester

9	Competency 4	Assignment #4 Logo Design *• 1^st Class* - Computer production on Assignment #4, mini critiques *• 2^nd Class* - Computer production cont. and complete #4	Pg. 88 – 96 Fundamentals of Color
10	Competency 4	Assignment #4 Logo Design *• 1^st Class* - Lecture and begin Assignment #5 *• 2^nd Class* - Develop 1st Thumbnail stage	Handouts • Psychological Color Chart • Basic Facts of Color • Color Psychology
11	Competency 4	Assignment #5 Emphasis/Focal Point PART 1 *• 1^st Class* - Complete & Critique Final Illustration *• 2^nd Class -*Work on refinement stage and computer production
12	Capstone Competency	Assignment #5 Emphasis/Focal Point PART 1 *• 1^st Class* - Work on refinement stage and computer production *• 2^nd Class* – Work on refinement stage and computer production	Pg. 40-59 Unit 2 Basic Principles of Design Layout Pg. 102-117 Unit 5 Tools and Techniques
13	Capstone Competency	Assignment #5 Hierarchy/Emphasis, PART II *• 1^st Class* - Review with Design Team and refine design *• 2^nd Class* - Pickup final artwork & receive final grade	Handouts • Page Layout Principes • Good Poster Design
14	Capstone Competency	Assignment #5 Hierarchy/Emphasis, PART II *• 1^st Class* - Complete & Critique Final Illustration *• 2^nd Class* - Begin final project	Handouts • 5 Basic Emphasis • Emphasis & Focal Point • Hierarchy with Type
15	Capstone Competency	Assignment #6 Poster Design, Grid, Layers, Color *• 1^st Class* - Continue Final Project *• 2^nd Class* - Continue Final Project
16	Capstone Competency	Assignment #6 Poster Design, Grid, Layers, Color *• 1^st Class* - Work and Complete Final Project *• 2^nd Class* - Presentation and Critique Final Project

This outline is subject to change according to class progress and activities. New projects or activities may be substituted with or without notice. Which may be more beneficial to the individual class.

Student Learning Outcomes/Learning Objectives

Course Objectives / Learning Outcomes

Upon successful completion of this course, students will be able to

• To familiarize the student with basic principles and elements in visual art and design.

• To develop basic skills using tools and theory used in design process.

• To understand the creative process, develop techniques and methods of creative problem solving.

• To introduce terminology necessary to communicate concepts and theory in art and design.

• Create computer-based projects using Illustrator and Adobe Photoshop software programs.

• Critically analyze your creative work and work of others