The latest copy of the syllabus will be located on the Blackboard web site for this course.  It is more complete than the syllabus on the Lighthouse site.

MRKG 1313 Public Relations

16 Weeks Fall Semester 09254 001

Distance Learning Course (DLI)

Updated June 30, 2020 for 2020 Fall Session

1. Instructor Information:

Professor: Nick Sarantakes

Office:1428.05 Highland Learning Center (old Highland Mall)

Phone 512-223-7455

E-Mail: sarantak@austincc.edu

Due to the COVID 19 virus, the best way to contact me is by email.  Office hours will be limited at HLC.

Office Hrs: See Class Schedule on Blackboard and Lighthouse

2. Course Description:

This course is inteded to provide the student wih a working knowledge of the theories, techniques, and processes of public relations including means of influencing methods of building good will, analysis of media, obtaining publicity, and implementation of public relatios programs. Skills R

3. Required Text: The Practice of Public Relations 14th edition by Seitel, Fraser, 2020 copywrite, Pearson Pub..  This text book is the only acceptable textbook for this course.

This text is part of theFDA (First Day Access) program,where the text is part of the tuition that you have paid

4. Orientation for Public Relations:

This is a distance learning course.  The student must read and understand the syllabus and the class schedule and deadlines that are posted on the ACC Blackboard site.  This must be accomplished during the 1st week of the semester.  In addition to an orientation email addressing the understanding of the syllabus, it must contain the answers to 6 questions that are listed in the syllabus.  Unless the orientationemail is submitted completely, the student may be withdrawn.

5. Grading System:

See the updated syllabus that is posted on Blackboard.

6. Due Date:

See the syllabus that is posted on the Blacboard Web site.

7. Test Review Notes and Power Point Slides

These items are posted in the syllabus that is on the  Blackboard Web site.

8. Assignments: Chapter Questions

The chapter questions assignments are listed in the syllabus in the Blackboard web site.

9. Assignments: Case Studies

The assigned case studies are posted in the Blackboard web site.

10. Withdrawals:

It is the student's responsibility to withdraw from the course if  the siutation so dictates.  Failure to successfully complete the course or withdraw from the course will result in a grade of "F"  which will become part of the student's  record.

The instructor may withdraw a student for lack of progress or failure to take tests and/or submit assignments.  All tests and assighnments are required.  Therefore it is important to keep  the instructor informed if there is any delays to your testing or submission of your assignments.

11. Tests & Assignment Deadlines:

Tests and assignments have established deadlines that are listed in the Syllabus that is available on Blackboard.  If a student finds that they can not meet a deadline for either of these items, they are to contact the instructor.  Items not submitted in the manner required or late will have points deducted for the test and/or assignment.

Test are in 2 parts.  Test Essay part are taken at home and submitted in the prescribed link in Blackboard.  Since the testing centers are closed due to the virus pandemic, the multiple choice tests are taken at home using the Respondus Lockdown Browser.  Instructions on how to download this is listedin the syllabus and announcements.  Chromebook can not be used since they are not compatable with Respondus software.

Required Text: The Practice of Public Relations by Fraser Seitel, 14th edition, Pearson Pub.

Test 1 covers Chapters 1 - 4

Test 2 covers Chapters 5 - 8

Test 3 covers Chapters 9 - 12

Test 4 covers Chaptes 13 -18

In addition each chapter has assigned questions that are assigned and are to be submitted in Blackboard by a due date listed in the syllabus.

There are also 4 case studies that are assigned and to be submitted in Blackboard.

Check the Blackboard course site for latest changes and complete updated syllabus.

Course Outline of subjects to be discusses:

The Defining Public Relations

The History and Growth of Public Relations

Communications

Public Opinion

Management

Ethics

The Law

Reseach

The Media

Social Media

Employee Relations

Government Relations

Diversity Relations

International Consumer Relations

Public Relations Writing

Integrated Marketing Communications

Crisis Management and Public Relations

Launching a Career in Public Relations

Check the updated course syllabus that is posted on Blackboard for last minute changes.

5. Course Objectives/Learning Objectives:

Understand the importance of  public relations in 21st Century

Understand the functions of public relations.

Understand the impact of social media and public relations.

Understand the theories of relationships, persuasion and social influences and mass communications.

Understand the first amendment rights and its limits on public relations

Understand the need for research in public relations.

Understand the need for strategic planning in public relations

Understand the fundamentals of public relations planning

Understand the principles of effective writing in public relations

Understand the components of an evaluation plan

Understand the difference between closed system evaluation and open system evalulation

Understand the relationship between journalists and PR practitioners

Understandthe concept of organizational culture and its impact on public relations

Understand the community relations process

Understand specific functions of community relations

Understand the importance of teaming public relations with marketing

Understand communications strategies in investor relations

Understand the political system and public relations

Understand the practice of nonprofit public relationw

Understand the corporate credibility and reputation responsiblities and public relations

Check the Blackboard course site for latest changes