Syllabus Sections
Publish Date
06/16/2020 17:12:42
Typographic Design
ARTC-2317
Credit Fall 2020
08/24/2020 - 12/13/2020
Course Information
Section 002
Distance Learning
Th 08:30 - 09:50
DLS DIL
Breanna Whitener
Section 002
Laboratory
Th 09:50 - 11:50
DLS DIL
Breanna Whitener
Office Hours
-
T
9am - 2pm
Online
or by appointment
Course Requirements
Course Description
Exploration of typographic design including computer generated letterforms as elements of design. Includes theory and techniques of traditional, contemporary, and experimental typography. Projects will involve the manipulation of type, use of type accessories and choice of type styles most suited to the page layout. Concept production using Adobe Creative Suite® software.
Course Prerequisites
ARTC 1427 or ARTC 1327 - Typography
Course Rationale/Objectives
Students explore the role of typography as a visualization of language and continue to explore graphic design’s use of hybrid imagery. Students are encouraged to participate and respond to a critical analysis of text and informational data, further refining their design skills and sensibilities. Students will further their understanding about the history, anatomy, and classifications of type, as well as working with grids and hierarchy in layout. Experimentation with typography is encouraged. Typographic solutions are evaluated in an effort to bring resonance to communication problems and offer an approach to design that heightens the expressive power of the page as well as the screen.
Readings
There are no required readings for this course. Suggested readings may be shared throughout the semester.
Course Subjects
competency 1 | Design with Type on a 3D Form | PACKAGING
competency 2 | Design with Multiple Typefaces Customized Type | POSTER
competency 3 | Design with Type on Screen | WEB SITE
competency 4 | Capstone | Design with Type as the Focal Point of an Integrated Campaign | MULTICHANNEL CAMPAIGN
Student Learning Outcomes/Learning Objectives
Upon successful completion of this course, students will be able to:
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Select style and size of type
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Choose appropriate typeface combinations
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Judge typeface quality
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Comprehend that successful typographic solutions address reader/user, message, content, and context
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Comprehend the importance of typographic decision-making in the creation of meaningful messages and in the clarification and organization of information
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Combine type and images to effectively communicate message
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Describe elements of document construction
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Use the design process: research, mood board, sketches, comps, and critique
Upon successful completion of the graphic design program, students will be able to
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Use industry standard vector, raster, and layout software tools to produce graphic design for print and digital media.
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Apply the design process (define problem, define audience, research and gather ideas, create form, evaluate and assess, produce and explain final solution) in the production of graphic design for print and digital media.
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Select appropriate color, typefaces, layouts and concepts to produce graphic design for print and digital media.
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Produce designs, concepts and layouts based on current industry standards for print and digital media.