Syllabus
Typographic Design

Typographic Design

ARTC-2317

Credit Fall 2020
08/24/2020 - 12/13/2020

Course Information

Section 002
Distance Learning
Th 08:30 - 09:50
DLS DIL
Breanna Whitener

Section 002
Laboratory
Th 09:50 - 11:50
DLS DIL
Breanna Whitener

Office Hours

  • T
    9am - 2pm
    Online
    or by appointment

Course Requirements

Course Description

Exploration of typographic design including computer generated letterforms as elements of design. Includes theory and techniques of traditional, contemporary, and experimental typography. Projects will involve the manipulation of type, use of type accessories and choice of type styles most suited to the page layout. Concept production using Adobe Creative Suite® software.

Course Prerequisites

ARTC 1427 or ARTC 1327 - Typography

Course Rationale/Objectives

Students explore the role of typography as a visualization of language and continue to explore graphic design’s use of hybrid imagery. Students are encouraged to participate and respond to a critical analysis of text and informational data, further refining their design skills and sensibilities. Students will further their understanding about the history, anatomy, and classifications of type, as well as working with grids and hierarchy in layout. Experimentation with typography is encouraged. Typographic solutions are evaluated in an effort to bring resonance to communication problems and offer an approach to design that heightens the expressive power of the page as well as the screen.

 

 

Readings

There are no required readings for this course. Suggested readings may be shared throughout the semester.

 

Course Subjects

competency 1 | Design with Type on a 3D Form | PACKAGING 

competency 2 | Design with Multiple Typefaces Customized Type | POSTER

competency 3 | Design with Type on Screen | WEB SITE

competency 4 | Capstone | Design with Type as the Focal Point of an Integrated Campaign | MULTICHANNEL CAMPAIGN

 

Student Learning Outcomes/Learning Objectives

Upon successful completion of this course, students will be able to:

  • Select style and size of type

  • Choose appropriate typeface combinations

  • Judge typeface quality

  • Comprehend that successful typographic solutions address reader/user, message, content, and context

  • Comprehend the importance of typographic decision-making in the creation of meaningful messages and in the clarification and organization of information

  • Combine type and images to effectively communicate message

  • Describe elements of document construction

  • Use the design process: research, mood board, sketches, comps, and critique

 

Upon successful completion of the graphic design program, students will be able to

  • Use industry standard vector, raster, and layout software tools to produce graphic design for print and digital media.

  • Apply the design process (define problem, define audience, research and gather ideas, create form, evaluate and assess, produce and explain final solution) in the production of graphic design for print and digital media.

  • Select appropriate color, typefaces, layouts and concepts to produce graphic design for print and digital media.

  • Produce designs, concepts and layouts based on current industry standards for print and digital media.