Exploration of problems in typographic design from hand rendered to computer generated letterforms as elements of design. Topics include all campaign procedures from initial research and creative strategy to final execution of a comprehensive project. Cognitive, critical, and visual thinking will be part of the instruction as they relate to the development of effective concepts.

Students explore the role of typography as a visualization of language and continue to explore graphic design’s use of hybrid imagery. Students are encouraged to participate and respond to a critical analysis of text and informational data, further refining their design skills and sensibilities. Students will further their understanding about the history, anatomy, and classifications of type, as well as working with grids and hierarchy in layout. Experimentation with typography is encouraged. Typographic solutions are evaluated in an effort to bring resonance to communication problems and offer an approach to design that heightens the expressive power of the page as well as other media.

To help you meet course objectives , the teaching methods in this class are based on professional experience and best practices in the area of design and advertising. These methods might include: lecture, demonstration, critiques in group and one-on-one settings, group activities and student presentations.

ARTC 1427 Typography 

Upon successful completion of this course, students will be able to:
• Select style and size of type
• Choose appropriate typeface combinations
• Judge typeface quality
• Comprehend that successful typographic solutions address reader/user, message, content, and context
• Comprehend the importance of typographic decision-making in the creation of meaningful messages and in the clarification and organization of information
• Combine type and images to effectively communicate message
• Define terminology specific to page layout software
• Identify advantages and limitations of different page layout programs
• Describe elements of document construction
• Use the design process: research, mood board, sketches, comps, and critique
• Demonstrate skillful use of page layout

Upon successful completion of the graphic design program, students will be able to
• summarize design principles, concepts, styles and terminologies
• demonstrate skill in tools and techniques of graphic design
• apply design principles and theories to design problems
• develop design work based on analysis of industry constraints and design trends

Journal or Drawing Pad — for concepts and sketching
USB Drive — 1 GB+
2 Document Envelopes — for turning in your work
Permanent Spray Adhesive or something similar
Rubber Cement Thinner or adhesive release— for cleaning off glue residue
X-acto® knife and extra #11 blades
Metal ruler (24" – 36")
Resealing cutting surface (24" x 36")

Note: All projects could incur additional expenses for paper and printing depending on the paper you choose, the size  and the places you choose to print your projects. Our printing capabilities at the school are there for your use however they have their limitations, i.e. stock, size and weight of paper. Also some projects like books will be bound and may incur additional printing + binding expenses. There are ways to be resourceful and cost effective while still producing a great piece. I will discuss those options with you per project. 

No textbook is required for this course however it is recommended to grow your knowledge, research and inspiration. Here are some suggested resources:
Highly recommended – subscription to a trade magazine: Communication Arts , Print, HOW, CMYK, Graphis. 

Books: Meggs, Phillip: History of Graphic Design, Airey, David: Logo Design Love (New Riders, 2010). Lupton, Ellen: Graphic Design Thinking (Princeton Architectural Press, 2011). Lupton, Ellen: Thinking With Type, 2nd ed. (Princeton Arch. Press, 2010). Neumeier, Marty: The Brand Gap (New Riders, 2003). Wheeler, Alina: Designing Brand Identity (Wiley, 2009).

Web:  See links on Blackboard.  AIGA, Communication Arts, pinterest, designinspiration, fromupnorth, thedieline, Behance, Logo Design Love, I Love Typography, Fonts.com, fontsquirrel, leagueofmoveabletype, losttype.com, creative assets, fontspring...

No textbook is required for this course however it is recommended to grow your knowledge, research and inspiration. Here are some suggested resources:
Highly recommended – subscription to a web/trade magazine: Communication Arts , Print, HOW, CMYK, Graphis. 

Books: Meggs, Phillip: History of Graphic Design, Airey, David: Logo Design Love (New Riders, 2010). Lupton, Ellen: Graphic Design Thinking (Princeton Architectural Press, 2011). Lupton, Ellen: Thinking With Type, 2nd ed. (Princeton Arch. Press, 2010). Rockport Publishing design books, Louise Fili, Steven Heller. 

Web:  Be selective with web inspiration. See links on Blackboard. 

Online Resources: An account with Adobe Creative Cloud. You can begin your account ID process here.

Project List
Your final grade in this course will be assessed as follows:
competency 1 | Design with Type - 3D Form | PACKAGING // 25% 
competency 2 | Design with Multiple Typefaces Customized Type | Poster and Event Branding // 20%
competency 3 | Design with Type - Website or Long Document | TBD// 20%
competency 4 | Capstone | Design with Type - Integrated Campaign | City Branding //25% 
10% Attendance & Participation // 10%

Upon successful completion of this course, students will be able to:

• Select style and size of type
• Choose appropriate typeface combinations
• Judge typeface quality
• Comprehend that successful typographic solutions address reader/user, message, content, and context
• Comprehend the importance of typographic decision-making in the creation of meaningful messages and in the clarification and organization of information
• Combine type and images to effectively communicate message
• Define terminology specific to page layout software
• Identify advantages and limitations of different page layout programs
• Describe elements of document construction
• Use the design process: research, mood board, sketches, comps, and critique
• Demonstrate skillful use of page layout

Upon successful completion of this course, students will be able to:
• Select style and size of type
• Choose appropriate typeface combinations
• Judge typeface quality
• Comprehend that successful typographic solutions address reader/user, message, content, and context
• Comprehend the importance of typographic decision-making in the creation of meaningful messages and in the clarification and organization of information
• Combine type and images to effectively communicate message
• Define terminology specific to page layout software
• Identify advantages and limitations of different page layout programs
• Describe elements of document construction
• Use the design process: research, mood board, sketches, comps, and critique
• Demonstrate skillful use of page layout

Upon successful completion of the graphic design program, students will be able to
• Use industry standard vector, raster, and layout software tools to produce graphic design for print and digital media. • Apply the design process (define problem, define audience, research and gather ideas, create form, evaluate
  and assess, produce and explain final solution) in the production of graphic design for print and digital media.
• Select appropriate color, typefaces, layouts, and concepts to produce graphic design for print and digital media.
• Produce designs, concepts, and layouts based on current industry standards for print and digital media.

• develop design work based on analysis of industry constraints and design trends