Syllabus Sections
Publish Date
06/08/2020 10:54:05
Basic Graphic Design
ARTC-1305
Credit Fall 2020
08/24/2020 - 12/13/2020
Course Information
Section 006
Distance Learning
MW 12:00 - 12:55
DLS DIL
Andrew Saldana
Section 006
Laboratory
MW 12:55 - 14:40
DLS DIL
Andrew Saldana
Office Hours
-
M
11am - 12noon
Remote BB Collaborate
Office hours will be held remotely using virtual meetings on BB Collaborate. Email me to setup a time, during these posted hours. -
T
7:30-8:30am - 2-3pm
Remote BB Collaborate
Office hours will be held remotely using virtual meetings on BB Collaborate. Email me to setup a time, during these posted hours. -
W
11-12 noon - 3-4pm
Remote BB Collaborate
Office hours will be held remotely using virtual meetings on BB Collaborate. Email me to setup a time, during these posted hours.
Course Requirements
COURSE DESCRIPTION:
A study of two-dimensional (2-D) design with emphasis on the visual communication design process. Topics include basic terminology and graphic design principles, introduction to the fundamentals of design that lead to the discovery and comprehension of the visual language. Form, balance, structure, rhythm, and harmony are studied in black and white and in color. Various media will be used. Foundation laid for advanced courses in design.
Course Rationale
Basic Graphic Design is a foundation course that develops a student’s ability to analyze design using basic principles and theory applicable to all forms of art. The course is based on the application of the fundamental elements of art. The student is introduce to tools and techniques used in today’s communication industry. This course lays the foundation for more advanced design courses.
Course Prerequisites: None
Instructional Methodology
In Basic Graphic Design individual assignments are based on the elements and principles of design. Each assignment focuses on at least two elements. Students are made aware of their importance relative the each assignment and are quizzed accordingly. The course starts with a very simple black and white assignment and progresses into value, color theory and eventually covers all the elements and principles discussed in the syllabus. This course is based on the textbook used, David Lauer “Design Basics” as well as a “real world” approach to projects.
Major Subjetcs—
Visualization and Communication
Typography
Abstracting and Stylizing
Color and Value
Composition
Readings
Title: “Graphic Design School” (sixth edition)
Author: Dabner-Stewart-Zempol
Publisher: John Wiley & Sons
NOT REQUIRED AT THIS TIME
Course Subjects
DESIGN OVERVIEW
• Basic Elements / White board demo / E.C.P. / Balance-Focal Point-Movement /
Symmetry-Asymmetry
• Black Box Exercise
• Communication Psychology / Illustrator Clipping Mask Demo
• Visualizing Exercise
• Tips and Tricks (Pen Tool Demo / Eraser Tool / Pathfinder / …)
• ABC Exercise
- Overview
- Suitcase Demo
- Create Outline Demo
- Samples
Lecture —TYPOGRAPHY White Board Lecture / Overview
• PROJECT-1—Typographic ID / Visual Meaning
• Logo Lecture — (White Board) / Intro and Samples
• Abstracting and Stylizing Exercise (Icon)
• PROJECT-2 — Logo Project
Intro / Samples, etc / Neg-Pos Samples / Flash Samples / BB site samples / Samples /
Clients-designers
• Lecture— COLOR AND VALUE
White Board-GAT Lecture / SMG File Samples /
BB Site Diagrams and Examples
Demo: Color Panel and Pantone System
• Color Exercises (1—7)
Lecture— COLOR PSYCHOLOGY
• PROJECT-3 — Word Psychology
Overview
Color Psych Demos
Student Samples
Projector Demo: Bad Design
• PROJECT-4 — TBA
• Lecture—COMPOSITION
Refresh basics / White Board — Framing demo / Page Demo
• Composition Exercises 1, 2 and 3
• Lecture: Communicating Visually-1 / SMG Samples
• PROJECT-5 — TBA
• Lecture: Communicating Visually-2
• PROJECT: Final Project
Student Learning Outcomes/Learning Objectives
Student Learning Outcomes:
Upon successful completion of this course, students will be able to
Familiarize the student with basic principles and fundamentals in visual art and design.
Develop basic skills using tools and theory used in design process.
Understand the creative process, develop techniques and methods of creative problem solving.
Introduce terminology necessary to communicate concepts and theory in art and design.
Create computer-based projects using Adobe Photoshop and Illustrator software programs.
Familiarize students with the basic tools and pallets of Adobe Illustrator.