Syllabus
Principles of Marketing

Principles of Marketing

MRKG-1311

Credit Spring 2020
01/21/2020 - 05/17/2020

Course Information

Section 009
Lecture
TTh 12:00 - 13:20
CYP5 2228
Nicholas Sarantakes

Office Hours

  • T Th
    930am - 1145am
    CYP
    Monday & Wedneday at NRG
    930am to 1015am Rm 2111
    CYP RM 2224.4

Course Requirements

INFORMATION

The information posted on this site addresses the syllabus information required by Texas House Bill 2504.  The complete syllabus will contain more information than is noted here, including the class withdrawal policy, class participation requirements, scholastic dishonesty, and other important information.  The entire syllabus is posted on my webpage at http://www.austincc.edu/sarantak  and in the Blackboard site for this course.

In August, 2019 the official syllabus will be posted on Blackboard and may contain last minute changes.

            Principles of Marketing MRKG 1311

         16-Week 2020 Spring Semester 96878 009

                   Cypress Creek Campus  Rm 2228

                            TTh 12noon - 120pm

                           Updated November 24, 2019 for 2020 Spring Semester

 1. Instructor Information:

 

    Professor:               Nick Sarantakes

    Office                     Highland Mall 1428.05

                                     CYP Campus Office 2204.04

                                    Austin, TX 787

   Phone:                      512.223.7455

                                   

    E-Mail                      sarantak@austincc.edu

    Instructor’s web site: www.austincc.edu/sarantak

   Office Hrs                See Schedule and hours posted above

Blackboard Web Site:http://acconline.austincc.edu/

 

2. Course Description:

MRKG 1311 Principles of Marketing (3-3-0).  Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research. Skills: R (MKT 1013)

3. Required Text/Materials:

Marketing,by Kerin, & Hartley,14th edition McGraw Hill Publishers.We will cover the entire book in one semester. Please take some time and review the contents of the Publisher's Web site.  The publisher’s website iswww.mhhe.com/kerin.  You will be required to purchase the the Connect Software.  The majority of the asignments will use this software and assignments will be submitted using this software.

 The required texbook for this course is a custom version of Marketing, 14 edition, by Kerin, &  Hartley.  The book has been customized to meet the needs of this course and save you money.  During the course you will also be required  to complete a variety of assignmnets that will be delivered via Connect, an innovative online learning system that is integrated with the text and proven to help students achieve greater success.  Assignments completed in Connect will make up a significant portion of your total grade inthis course, so you should arrange access immediately.

To Purchase E-Text and Connect: (McGraw Hill requires both of these items to be purchased together.

This course ispart of ACC;s FDA (First Day Access) which means that the purchase price of the text and access care are part of the tuition.

Click on the first Connect assignment in your Blackboard course.  You'll be prompted to either lonin with an existing Connect account username and password, or to create a new account. 

Then either purchase your e-text book and your access code to Connect on line.  You may also click on a 2 week free trail period.

You may also want to purchase a print text, which is a loose leaf versionof the text on the button from within the Connect site.  If you need technical support, please contact McGraw-Hill Customer Experience at (800)331-5094.

 

4. Instructional Methodology:

The Blackboard software will be used in this course to find out grades and to receive announcements and/or discussions.  Students should be checking the Blackboard site once a week for announcements or discussions.  For those students that are not familiar with is software, you can obtain detail instructions on: http://itdl.austincc.edu/blackboard/instrstart.htm

5. Course Rationale:

The purpose of this course is to give the student a solid foundation in Marketing. 

Marketing is not just selling.  It creates customer value and customer relationships.  The strategic marketing process will be studied as will the 5 major environmental factors that impact marketing every day in our every changing marketing environment. 

 The elements of the marketing mix will be analyzed and specific techniques and issues related to these marketing mix elements  The topics of marketing research, market segmentation, consumer behavior, ethics, global marketing operations, products, pricing, distribution and promotion will be a few of the topics that will be covered.

 Principles of Marketing is not just about textbook learning.  It challenges student to use their critical/creative skills in all aspects of marketing not just those covered in this course.

 6. Course Objectives/Outcomes:

 A. Common Course Learning Objectives:

  1. Understand how marketing is related to other business functions and its importance to the success of the business entity.

2. Understand the elements of the Marketing Mix and Marketing Strategies.

B. Individual Instructor Objectives/Objectives:

1. Understand the detail chapter objectives that are listed at the beginning of each chapter.

2. Understand the relationship of all the elements on the marketing mix and how they impact a specific company or product marketing strategy.

3. Understand the impact technology especially the Internet is having on marketing.

4. Understand the importance of customer service in today’s marketing environment.

 7. Grading Systems:

 Tests will be taken in the classrooms during class times.

Exam

Text Chapters

Value of the test

Components of the tests

 

   1

Chapters 1-6

200 points

 Test 1 M/C = 180 pts

Test 1 Essay = 20 pts

 

   2

Chapters 7 – 12

200 points

 Test 2 M/C = 180 pts

Test 2 Essay = 20

 

   3

Chapters 13 – 17

200 points

 Test 3 M/C= 180 pts

Test 3 Essay = 20pts

   4

  

Chapters 18 – 22

200 points

 Test 4 M/C= 180

Test 4 Essay = 20pts

 

  1. Grading:

Total Value

Each M/C test is worth 180 points                                 720 points

Each Essay part Test is worth 20 points                         80

Other graded projects:

22 Chapter Assignments in Connect:                         110 points (5 points each)

4 Applied Marketing Tests in Connect                           80 points

Attendance                                                                           10 points

                                                                                              Total points1000

 

Test letter grades

A= 200 points to 180 points

B= 179 points to 160 points         

C= 159 points to 140 points

D= 139 points to 120 points         

F= Below 120 points

 

Final Semester letter grades will be earned based on the following points:

A= 1000 to 900 points

B= 899 to 800 points

C= 799 to 700 points

D= 699 to 600 points

F= Below 600 points

 

  1. You can obtain your grades by logging on the grade section of the Blackboard software and follow the instructions provided. 

 

8. Not used

 

9. Course Outline

 

See Table of Contents on page 10

 

10. Attendance:

See the attendance policy in the final syllabus that will be offered on first day of class.

11. Dates to Remember

Please see the Class Schedule paragraph on the Blackboard web site and in the syllabus handedout in class

 

12. Test Review Notes

A. There will be review questions and sample exam questions on the Blackboard site.  These will be in the format of essay type questions.  If you can answer the questions in this format, you should be able to address them in a multiple choice format.  In addition there will be a few sample questions for each test on this site..

13. Connect Chapter Learn Smart Assignments.

Each chapter has an assignment in the web site Connect Learn Smart.  Each has a value of 5 points each.  More information in class.

14. Withdrawals:

 It is the student’s responsibility to withdraw from the course if the situation so dictates.  You should initiate the withdrawal from in accordance with the procedures at any Admissions Office at any campus.  See the Class Schedule for the Withdrawal deadline or the ACC Calendar.  Failure to successfully complete the course or withdraw from the course will result in a grade of  “F” which will become part of the student’s permanent record.

The instructor may withdraw a student for lack of progress or failureto take tests or submit assignments. All tests and assignments are required.  Therefore it is important to keep the instrucotr informed if there is any delays to your testing or submission of your assignments.

 15. Not used

16. Required Applied Tests on Connect :

Applied Tests are provided in the Connect software.  These test questions give you an situation and you must apply the knowledge to answer the questions.  1 point will be given for each corrct answer.

This could be termed as a take home exam and is required.  These Applied Tests are available on the Connect software.  There are 20 questions per test.

You will be given  only 1 time to click on this take  home test.  There is no time limit, however once you have loogged off, you cannot re-enter the site.  This feature will e opened about 1 week prior to the deadlines for the regular multiple choice tests that are taken at Testing Centers.

Applied Test 1, 2, 3, and 4 in Connect are each worth 20 points of extra credit for a total of 80 questions.  1 point will be awarded for each correctd answer;.

17. Course Policies:

Concealed Handgun Policy:

This is  a new policy.  There is a short video that appears on the bottom right hand side of the Blackboard site for this course.  All should view this short 4.5 minute video so they will  become famiilar with this new policy.  This policy ensures compliance with the Texas Government Code while maintaining ACC's commitment to provide a safe environment for tits students, faculty, and visitors.

 

  1. Incomplete Policy:  An incomplete (I) will be granted to a student in rare circumstances.  Generally, to receive a grade of I, a student must have completed all exams and assignments to date, be passing, and have personal circumstance that prevent course completion that occur after the deadline to withdraw with a grade of W.   The student must sign a contract, which will specify the amount of time they have to complete the course, which will normally be 4 weeks

 

  1. Attendance Policy:  Since this is an Open Campus course, this police are not applicable.  However, tests and other projects will have deadlines and they are expected to be taken or submitted on time.  Points may be deducted from a student’s score if test or project is late.

 

  1. Withdrawal Policy:  It is the student’s responsibility to withdraw from a course.  Instructors are allowed to withdraw students but students must not rely on their instructors to withdraw them if they wish to withdraw.  The instructor may withdraw a student for lack of progress or failure to take tests or submit assignments.

 

  1. Academic Freedom Statement:  Each student is strongly encouraged to participate in class.  In any classroom situation that includes discussion and critical thinking, there are bound to be many differing viewpoints.  These differences enhance the learning experience and create an atmosphere where students and instructors alike will be encouraged to think and learn.  On sensitive and volatile topics, students may sometimes disagree not only with each other but also with the instructor.  It is expected than faculty and students will respect the views of others when expressed in classroom discussions.

 

  1. Scholastic Dishonesty Statement: Acts prohibited by the college for which discipline may be administered include scholastic dishonesty, including but not limited to cheating on an exam or quiz, plagiarizing, and unauthorized collaboration with another in preparing outside work.  Academic work submitted by students shall be the result of their thought, research or self-expression.  Academic work is defined as, but not limited to tests, quizzes, whether taken electronically or on paper; projects either individual or group; classroom presentations, and homework.  Violation of scholastic dishonesty will be results in receiving an F on the test and/or project and a possible failure in the course, determined by circumstances.

 

  1. Students with Disabilities Statement:  Each ACC campus offers support services for students with documented physical or psychological disabilities.  Students with disabilities must request reasonable accommodations trough the office for Students with Disabilities on the campus where they expect to take the majority of their classes.  Students are encouraged to do these three weeks before the start of the semester.

 

 

G. Rule of Three:  Per state law, effective Spring 2006, any student taking a class for the 3rd time or more may be charged an additional $60 per credit hour unless exempted.  The Texas Higher Education Coordinating Board has mandated that all publicly funded higher education institutions will not receive funding for courses a student takes for the 3rd time.  Without the state funding for those affected classes, ACC will charge additional tuition cover the cost for these classes.  The new Rule of Tree tuition will not apply to developmental courses and special studies courses in which the content changes each semester.

 

H. Serious Consequences for Receiving “W” in a Course:  The Texas Legislature has now, for the second session in a row, instituted some substantial consequences for students who withdraw from courses.  Students have traditionally thought of a “W” as a non-penalty grade, thus it is very important that students understand the direction that the state is going about withdrawals so that they can avoid substantial negative consequences later.

 

The consequences instituted by the state in 2007 states that for freshmen in Fall 2007 and later, there will be a limit of 6 “W’s” that will be permitted in the overall  student’s college career.

 

 

18. Test and Assignment Deadlines:

Test dates are listed in the syllabus on line and in the copy handed out.

Deadlines:

Each test and assignment have deadlines that must be kept.  These deadlines are listed in the Class Schedule & Deadlines that is listed in Blackboard and is required reading.

Points will be deducted if these deadlines are not met.  keep the instructor informed of any situation that may impact the assignments and tests.

  

                             Table of Contents

 

      Date

        Chapter

 

Chapter 1 Creating Customer Relationships and Value Through Marketing

 

Chapter 2 Developing Successful Marketing and Organizational Strategies

 

Chapter 3 Scanning the Marketing Environment

 

Chapter 4 Ethical and Social Responsibilities in Marketing

 

Chapter 5 Understanding Consumer Behavior

 

Chapter 5 Understanding Consumer Behavior

 

Chapter 6 Understanding Organizations as Customers

 

Test 2

 

Chapter 7 Understanding and Reaching Global Consumers and Markets

 

Chapter 8 Marketing Research: From Customer Insights to Actions

 

Chapter 9 Market Segmentation, Targeting and Positioning

 

Chapter 10 Developing New Products and Services

 

Chapter 11 Managing Products and Brands

 

Chapter 12  Service Marketing

 

Test 2

 

Chapter 13 Building the Price Foundation

 

Chapter 14 Arriving at the Final Price

 

Chapter 15 Managing Marketing Channels and Supply Chain

 

Chapter 16 Retailing and wholesaleing

 

Chapter 17 Integrated Marketing Communciations and Direct Marketing

 

Test 3

 

Chapter 18 Advertising, Sales Promotion, & Public Relations

 

Chapter 19 Using Social Media to connect with Consumers

 

Chapter 20 Personal Selling and Sales Management

 

Chapter 21 Implementing Interactive and Multichannel Marketing 

 

Chapter 22 Pulling it all Together: The Strategic Marketing Process

                                              Test 4 

 

  

Readings

Please refer to the course readings section of the syllabus that is listed in Blackboard for the 2020 Spring Semester..

Course Subjects

Please refer to the course Subjects section of the syllabus listed in Blackboard for the 2020 Spring Semester..

Student Learning Outcomes/Learning Objectives

Please refer to the course outcomes and learning objectives that are listed in the course syllabus for the 2020 Spring Semester.