Syllabus - Principles of Marketing

Course Requirements

COURSE INFORMATION
FALL2020

PRICIPLES OF MARKETING, MRKG 1311
SECTION 96876 - 002 – LECTURE (16 weeks)
MW 10:30am – 11:50pm at Northridge, Room 2155

HOW TO REACH THE INSTRUCTOR

Professor of Marketing

Phone: 512.699-2949
Email: gevans@austincc.edu

My Web Site
https://sites.google.com/a/austincc.edu/gloria-evans/home/principles-of-marketing

Departmental Web Sites
Marketing - http://sites.austincc.edu/mkt/
Real Estate - http://sites.austincc.edu/rele/
Finance - http://sites.austincc.edu/rele/finance/

Departmental Facebook Pages
Marketing - https://www.facebook.com/MRKGatACC
Real Estate - https://www.facebook.com/RELEatACC

PLEASE NOTE: Complete course information is in Blackboard

COURSE CATALOG DESCRIPTION

MRKG 1311 PRINCIPLES OF MARKETING (3-3-0). Introduction to basic marketing functions; identification of consumer and organizational needs, explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research. Skills: R (Course Type W.)

REQUIRED TEXT/MATERIALS

PRINCIPLES OF MARKETING, MRKG 1311

Required Materials for: MRKG 1311

The required textbook for this course is a custom version of Marketing, 14th edition, by Kerin, Hartley, and Rudelius, McGraw-Hill. The book has been customized to meet the needs of this course and save you money. During the course, you will also be required to complete a variety of assignments that will be delivered via ConnectPlus, an innovative online learning system that is integrated with the Kerin text and proven to help students achieve greater success. Assignments completed in ConnectPlus will make up a significant portion of your total grade in this course so you should arrange access immediately. PURCHASE CONNECT AND BOOK TOGETHER.

UPDATED INFORMATION - MRKT 1311

Purchasing course materials

This course is part of a new program at ACC called First Day Access (FDA.) When students register for the course, they are automatically charged a fee for course materials. There are two advantages to this.

The cost of the materials in this program is substantially less than the cost through the bookstore and also substantially less than the publisher would charge for the materials directly from their website.
The materials are available to the student on the first day, so students are less likely to get behind.

Students can opt out of this program, which means they will get a refund of what they paid for materials. But then they will be responsible for purchasing the materials in another way and other ways are more expensive. This is available for a short period of time after the first day of class (at least a week in any session and two weeks in the 16-week session.)

Required materials

Digital access to the McGraw-Hill Connect materials for this textbook: Marketing, 14^th edition, Kerin, Roger, McGraw-Hill, 2018. (This includes the e-book, but only for the term of the subscription to Connect, and only Internet access, not a downloadable e-book.)

Optional materials:

Downloadable e-book for the textbook
Looseleaf version of the textbook
Bound version of the textbook

There are three ways to purchase the materials.

ACC’s Opt-In program

Electronic access to Connect for this text and downloadable e-book through Yuzu. Paid through ACC tuition & fees, with the same rules and deadlines for refunds as ACC tuition and fees.
(A full refund if done by the day before classes begin, and a 70% refund if done after then but before the “census date” - about 2 weeks in during a 16-week semester.)

Students using this option can separately purchase a Looseleaf copy of the textbook from the bookstore for $26.00 plus tax. (This is not visible on the ACC bookstore site at this time, but the McGraw-Hill customer representative says it will be available. )

From the publisher directly: (Information from https://www.mheducation.com/highered/product/M1259924041.html

Digital access to Connect with the integrated e-book: $125 plus any applicable tax. Can request a refund within 14 days, with receipt, as described on this web page: https://www.mheducation.com/return-policy.html (At that link, go down to part 2 for discussion of individual returns.)

From ACC Bookstore
1. Electronic access to Connect and Looseleaf version of text. No refunds after the package is opened.
2. DO NOT PURCHASE THIS: E-book access only through Yuzu (so this does not fully meet the requirement because it does not include Connect.) $170.75 plus tax. No refunds after the package is opened.

SUPPORT:

If you need any Technical Support, please contact McGraw-Hill Customer Experience at (800) 331-5094

Please be sure to get your case number for future reference when you call the CXG line.

FAQs: http://www.connectstudentsuccess.com/

INSTRUCTIONAL METHODOLOGY

This course is a lecture class. You will be required to log into Blackboard to check grades and upload your assignments. Information on using Blackboard will be provided the first day of class. Successful completion of this course requires maturity and self-discipline. Each student is responsible for maintaining steady progress during the semester. I am here to assist you, please talk to me whenever you have questions, comments, or concerns about this course. Go to http://acconline.austincc.edu for student entry into Blackboard. You will need your student ID and password to log into Blackboard. Blackboard access is available the first day of the semester. This will be discussed in more detail the first week of class.

COURSE RATIONALE

The purpose of this course is to prepare the student to identify the marketing mix components in relation to market segmentation, explain the economic, psychological, sociological, and global factors, which influence consumer and organizational decision-making processes; and interpret market research data to forecast industry trends and meet customer demands. This course will help students develop the understanding and skills necessary to become successful marketers. This course integrates the IMC approach, and places an emphasis on decision-making. Seven perspectives of marketing: global, relationship, ethics, customer value, productivity, technology, entrepreneurship, is included in this course. Principles of Marketing is not just about textbook learning: it challenges students to use their critical/creative skills in all aspects of Marketing, not just those covered in this course.

COMMON COURSE LEARNING OBJECTIVES/OUTCOMES

Understand how marketing is related to other business functions and its importance to the success of the business entity.

Understand the importance of consumer behavior as it relates to buying behavior.
Be able to identify, analyze, and use sources of marketing research information.
Be able to identify, understand, and apply basic marketing concepts to solving marketing challenges.
Understand good marketing practices and techniques and how to apply them.
Be able to develop a sound Integrated Marketing Communication plan.

TESTING/GRADING

IMPORTANT DATES FOR Spring 2020
16 Week NRG Session

Exam One, Feb 19, 2020
Exam Two, Mar 23, 2020
Exam Three, Apr 20, 2020
Final, May, 13, 2020
April 27, 2020 is the last day to drop for the 16 week session.

The exams will be taken in the classroom. Each exam will be 50 multiple choice questions. Additional information about the exams will be available in class. If you miss an exam, with my permission you will be allowed to take a make-up exam in the testing center. Testing center information is at http://www.austincc.edu/testctr/

You must complete four exams this semester. You may have one page of notes when you take the exam. It can be both

Grades will be based on the following areas of performance.
Tests consist of 50 multiple choice questions and each question has a value of 3 points.

Exams

Exam One 150 points - Chapters 1,2,3,4, 5, 6
Exam Two 150 points - Chapters 7,8,9,10,11
Exam Three 150 points - Chapters 12,13,14,15,16,17
Final 150 points - Chapters 18,19,20,21,22
Exams Total 600 points

Video Assignments

Chapter 4 Toyota Video Case has a value of 40 points.
Chapter 15 Amazon Video Case has a value of 40 points.
Video Cases Total 80 points

Marketing Plan Assignment

Marketing Plan Analysis has a value of 100 points.
Total points is 100

Learn Smart Assignments are 10 points per chapter (22 chapters) for a total of 220 points.
Learn Smart Total 220 points

All assignments total 400 points.
You are expected to complete the assignments without collaboration or assistance.

Exams plus assignments equal 1000

A=900-1000points// B=800-899 points// C=700-799 points// D=600-699 points F Below 600 points.

Notice that it is possible to earn quite a lot of credit in this course for work other than tests. For instance, a student who is struggling in this class might only make a 90 on a test. This is a fairly low grade, since it is 90/150 = 60%, which is equivalent to a D on that test. Suppose this student made that grade on each of the four tests, so his total points for the tests was 4*90 = 360. If he also did all the non-test work in the course perfectly, he could earn 400 points, and so his point total is 760, which is a grade of C.

PRINCIPLES OF MARKETING ASSIGNMENT/EXAM FLOW CHART
16 Week Session

You must complete the following assignments.

Assignments	Due Date (16 week)	Type	Point Value
FIRST CLASS DAY	Jan 22
Chapter 1	Jan 27	Learn Smart	10 points
Chapter 2	Jan 29	Learn Smart	10 points
Chapter 3	Feb 5	Learn Smart	10 points
Chapter 4	Feb 10	Learn Smart	10 points
Chapter 4	Feb 11	Toyota Video Case	40 points
Chapter 5	Feb 12	Learn Smart	10 points
Chapter 6	Feb 17	Learn Smart	10 points
EXAM 1	Feb 19	Exam 1	150 points
Chapter 7	Feb 24	Learn Smart	10 points
Chapter 8	Feb 26	Learn Smart	10 points
Chapter 9	Mar 4	Learn Smart	10 points
Chapter 10	Mar 9	Learn Smart	10 points
Chapter 11	Mar 11	Learn Smart	10 points
EXAM 2	Mar 23	Exam 2	150 points
Chapter 12	Mar 25	Learn Smart	10 points
Chapter 13	Mar 30	Learn Smart	10 points
Chapter 14	Apr 1	Learn Smart	10 points
Chapter 15	Apr 6	Amazon Video Case	40 points
Chapter 15	Apri 8	Learn Smart	10 points
Chapter 16	Apr 13	Learn Smart	10 points
Chapter 17	April 17	Learn smart	10 points
EXAM 3	Apr 22	Exam Three	150 points
Chapter 18	Apr 27	Learn Smart	10 points
Chapter 19	Apr 29	Learn Smart	10 points
Chapter 20	May 4	Learn Smart	10 points
Chapter 21	May 6	Learn Smart	10 points
Appendix A	May 6	Marketing Plan	100 points
Chapter 22	May 11	Learn Smart	10 points
EXAM 4	May 13	EXAM 4	150 points

ASSIGNMENTS MAY BE TURNED IN EARLY! Assignments are due before midnight on assigned day.

MARKETING PLAN ASSIGNMENT (100points)

Read Appendix A – Building An Effective Marketing Plan, Page 56 – 69

(Learning Objective Outline a Marketing Plan – one of the main LO’s for the course)

After you read Appendix A answer the following questions. Please give complete, thoughtful answers

A marketing plan is a road map for the marketing activities of an organization for a specified future period of time, such as one year or five years.
A business plan is a road map for the entire organization for a specified future period of time, such as one year or five years.
There is no generic structure for a marketing or business plan.

An external audience, particularly prospective lenders and investors, is probably the toughest audience to satisfy. Here are the question you must answer after reading the Marketing Plan in Appendix A: Your answers must be clear and concise. I have answered question 1 as an example of what type of response I am expecting to read on each question.

Give a complete description of the company. (SAMPLE ANSWER)

Paradise Kitchens was:

Started by co-founders Randall F. Peters and Leah E. Peters to develop and market Howlin’ Coyote^® Chili. A unique line of single serve and microwavable Southwestern/Mexican style frozen chili products. First introduced into the Minneapolis-St. Paul market and expanded to Denver two years later and Phoenix two years after that.

To the Company’s knowledge, Howlin’ Coyote:

Was the only premium-quality, authentic Southwestern/Mexican style, frozen chili sold in U.S. grocery stores. Gained fast, widespread acceptance in its targeted markets due to its high quality.

Same-store sales doubled in the last year for which data are available. The Company believes the Howlin’ Coyote brand can be extended to other categories of Southwestern/Mexican food products, such as tacos, enchiladas, and burritos.

Is the business plan or marketing plan valid

Is there something unique or distinctive about the product or service that separates it from substitutes and competitors?

Is there a clear market for the product or service?

Are the financial projections realistic and healthy?

Are the key management and technical personnel capable, and do they have a track record in the industry within which they must compete?

Does the plan clearly describe how those providing capital will get their money back and make a profit?

EXTRA CREDIT

When you take your exam you may earn an additional 10 points per exam by completing the following assignment. (One article for each exam)

Read an article concerning some aspect of Marketing. http://www.adage.com has great articles. The article must relate to a topic that is covered in the text. Summarize the article in 1-2 pages, state which chapter and topic it relates to, and attach a copy of the article to your summary. This will be due on the day you take your exam.

The best place to find articles is on our Marketing Facebook page located at: https://www.facebook.com/MRKGatACC and if you use an article on our Facebook page I will double the value. Please tell me it’s off the Marketing Facebook page so I will remember to double your points to 20.

PRINCIPLES OF MARKETING

16 week Class Schedule, Jan 21 – May 17, 2020

This is the schedule for this MW class.

Jan 20 MLK Day Holiday

March 16,18 Spring Break

April 27, 2020 is last day to receive a W

Month/Day Schedule	Assignment
Jan 22	First class day
Jan 27	Chapter 1 – Creating customer relationships and value through marketing
Jan 29	Chapter 2 – Developing successful marketing and organizational strategies
Feb 3	Chapter 3 – Scanning the marketing environment
Feb 5	Chapter 3, 4 – Ethical and social responsibility in marketing
Feb 10	Chapter 4 – Ethical and social responsibility
Feb 12	Chapter 5 – Understanding consumer behavior
Feb 17	Chapter 6 – Understanding organizations as customers
Feb 19	Exam One
Feb 24	Chapter 7 – Understanding and reaching global consumers and markets
Feb 26	Chapter 7
Mar 2	Chapter 8 – Marketing research from customers insights to actions
Mar 4	Chapter 9 – Market segmentation, targeting and positioning
Mar 9	Chapter 10 – Developing new products and services
Mar 11	Chapter 11 – Managing successful products and brands
March 23	Exam Two
March 25	Chapter 12 – Services marketing
Mar 30	Chapter 13 – Building the price foundation
Apr 1	Chapter 14 – Arriving at the final price
Apr 6	Chapter 15, 16 - Managing marketing channels and supply chain
Apr 8	Chapter 16 – Retailing and wholesaling
Apr 13	Chapter 16, 17 – Integrated marketing communications and direct marketing
Apr 15	Chapter 17 – integrated marketing communications and direct marketing
Apr 20	Exam Three
Apr 22	Chapter 18 – Advertising, sales promotion, and public relations
Apr 27	Chapter 18, 19 Using social media to connect with consumers
Apr 29	Chapter 19 – Using social media to connect with consumers
May 4	Chapter 19, 20 – Personal selling and sales management
May 6	Chapter 21, 22 – Implementing interactive and multichannel marketing
May 11	Chapter 22 – Pulling it all together: the strategic marketing process
May 15	Final

INSTRUCTOR CLASS POLICIES

Missed Exams - If you miss an exam you have 48 hours to contact me and arrange to take the exam as soon as possible. You will then have 5 days to take a make-up exam. You will be given a different exam from the classroom exam. The exam will be given in the testing center at the campus where you are taking the class. You will not be eligible to get extra points for test corrections if you take the make-up exam. The final must be taken at the scheduled time. There is no make-up for the final.

v Attendance Policy – You are expected to attend all regularly schedules class meetings. If you attend every class meeting this semester, 3 points will be added to your final average, 1 absence, 2 points added, 2 absences, 1 point added. There are no excused absences. It has been statistically proven that there is a direct correlation between attendance and final grades. I want you to succeed in this class and this policy is intended to be an incentive for attendance.

v Office Hours – Office hours are posted on my web site at http://www.austincc.edu/ina

v Student Withdrawal Policy – It is the responsibility of the student to withdraw from this class. If you are unable to complete this course due to illness, moving, etc., please officially drop or you will receive an F. Remember that Nov 21, 2019 is the last day to officially drop.

v Assignments will not be accepted late. Academic work submitted will be your thought, research, or self-expression. Absolutely no Plagiarism.

v Cheating will not be tolerated.

v You may not bring food, drink, or e-cigs into class. This is school policy.

v Please turn off or mute the volume on your cell phone so as not to disrupt the class. If your cell phone rings during the class I may deduct up to 5 points off your next exam. You may not “text” messages during class. Laptops may only be used to take class notes. No surfing the Web or emailing during class.

v Do not arrive late to class, it is disruptive.

v Arriving late to take an exam may cause you to forfeit that exam grade. I expect you to start the exam at the beginning of the class period.

v Disruptive behavior (talking, rudeness) will not be tolerated. Children are never allowed to attend class with you. This is a college policy.

v You are here to learn, so be prepared to participate in class discussion. We are all unique individuals and in this class everyone’s opinion will be respected no matter if we agree or disagree.

v Your attendance, attitude, and class participation will determine marginal grades, based on the attendance policy stated.

v Counseling services are available to help you with a variety of needs, if you need more information please don’t hesitate to ask.

v Office hours are posted outside my door and on my web page at http://www.austincc.edu/ina. Ask if you need help. I am here to help you!

v All students must take the final, no exceptions.

DEPARTMENTAL COURSE/CLASS POLICIES

Departmental policies for Incompletes, Attendance, and Withdrawal are as follows:

Incomplete Policy: An incomplete (I) will be granted to a student in rare circumstances. Generally to receive a grade of I, a student must have completed all examinations and assignments to date, be passing, and have personal circumstances that prevent course completion that occur after the deadline to withdraw with a grade of W.

Attendance Policy: All students are expected to attend classes. Non-attendance will have an impact on the student’s grade.

AUSTIN COMMUNITY COLLEGE POLICIES

Withdrawal Policy

It is the responsibility of each student to ensure that his or her name is removed from the roll should he or she decide to withdraw from the class. The instructor does, however, reserve the right to drop a student should he or she feel it is necessary. If a student decides to withdraw, he or she should also verify that the withdrawal is submitted before the Final Withdrawal Date. The student is also strongly encouraged to retain their copy of the withdrawal form for their records.

Students who enroll for the third or subsequent time in a course taken since Fall, 2002, may be charged a higher tuition rate, for that course.

State law permits students to withdraw from no more than six courses during their entire undergraduate career at Texas public colleges or universities. With certain exceptions, all course withdrawals automatically count towards this limit. Details regarding this policy can be found in the ACC college catalog.

Statement on Scholastic Dishonesty

A student attending ACC assumes responsibility for conduct compatible with the mission of the college as an educational institution. Students have the responsibility to submit coursework that is the result of their own thought, research, or self-expression. Students must follow all instructions given by faculty or designated college representatives when taking examinations, placement assessments, tests, quizzes, and evaluations. Actions constituting scholastic dishonesty include, but are not limited to, plagiarism, cheating, fabrication, collusion, and falsifying documents. Penalties for scholastic dishonesty will depend upon the nature of the violation and may range from lowering a grade on one assignment to an “F” in the course and/or expulsion from the college. See the Student Standards of Conduct and Disciplinary Process and other policies at http://www.austincc.edu/current/needtoknow

Student Rights and Responsibilities

Students at the college have the rights accorded by the U.S. Constitution to freedom of speech, peaceful assembly, petition, and association. These rights carry with them the responsibility to accord the same rights to others in the college community and not to interfere with or disrupt the educational process. Opportunity for students to examine and question pertinent data and assumptions of a given discipline, guided by the evidence of scholarly research, is appropriate in a learning environment. This concept is accompanied by an equally demanding concept of responsibility on the part of the student. As willing partners in learning, students must comply with college rules and procedures.

Statement on Students with Disabilities

Each ACC campus offers support services for students with documented disabilities. Students with disabilities who need classroom, academic or other accommodations must request them through the Office for Students with Disabilities (OSD). Students are encouraged to request accommodations when they register for courses or at least three weeks before the start of the semester, otherwise the provision of accommodations may be delayed.

Students who have received approval for accommodations from OSD for this course must provide the instructor with the ‘Notice of Approved Accommodations’ from OSD before accommodations will be provided. Arrangements for academic accommodations can only be made after the instructor receives the ‘Notice of Approved Accommodations’ from the student.

Students with approved accommodations are encouraged to submit the ‘Notice of Approved Accommodations’ to the instructor at the beginning of the semester because a reasonable amount of time may be needed to prepare and arrange for the accommodations.

Additional information about the Office for Students with Disabilities is available at http://www.austincc.edu/sas

Safety Statement

Austin Community College is committed to providing a safe and healthy environment for study and work. You are expected to learn and comply with ACC environmental, health and safety procedures and agree to follow ACC safety policies. Additional information on these can be found at http://www.austincc.edu/ehs. Because some health and safety circumstances are beyond our control, we ask that you become familiar with the Emergency Procedures poster and Campus Safety Plan map in each classroom. Additional information about emergency procedures and how to sign up for ACC Emergency Alerts to be notified in the event of a serious emergency can be found at http://www.austincc.edu/ehs

Please note, you are expected to conduct yourself professionally with respect and courtesy to all. Anyone who thoughtlessly or intentionally jeopardizes the health or safety of another individual will be dismissed from the day’s activity, may be withdrawn from the class, and/or barred from attending future activities.

You are expected to conduct yourself professionally with respect and courtesy to all. Anyone who thoughtlessly or intentionally jeopardizes the health or safety of another individual will be immediately dismissed from the day’s activity, may be withdrawn from the class, and/or barred from attending future activities.

Concealed Handgun Policy

The Austin Community College District concealed handgun policy ensures compliance with Section 411.2031 of the Texas Government Code (also known as the Campus Carry Law), while maintaining ACC’s commitment to provide a safe environment for its students, faculty, staff, and visitors.

Beginning August 1, 2017, individuals who are licensed to carry (LTC) may do so on campus premises except in locations and at activities prohibited by state or federal law, or the college’s concealed handgun policy.

It is the responsibility of license holders to conceal their handguns at all times. Persons who see a handgun on campus are asked to contact the ACC Police Department by dialing 222 from a campus phone or 512-223-7999.

Refer to the concealed handgun policy online at austincc.edu/campuscarry.

Use of ACC email

All College e-mail communication to students will be sent solely to the student’s ACCmail account, with the expectation that such communications will be read in a timely fashion. ACC will send important information and will notify you of any college related emergencies using this account. Students should only expect to receive email communication from their instructor using this account. Likewise, students should use their ACCmail account when communicating with instructors and staff. Instructions for activating an ACCmail account can be found at http://www.austincc.edu/accmail/

Testing Center Policy

Under certain circumstances, an instructor may have students take an examination in a testing center. Students using the Academic Testing Center must govern themselves according to the Student Guide for Use of ACC Testing Centers and should read the entire guide before going to take the exam. To request an exam, one must have:

ACC Photo ID
Course Abbreviation (e.g., ENGL)
Course Number (e.g.,1301)
Course Synonym (e.g., 10123)
Course Section (e.g., 005)
Instructor's Name

Do NOT bring cell phones to the Testing Center. Having your cell phone in the testing room, regardless of whether it is on or off, will revoke your testing privileges for the remainder of the semester. ACC Testing Center policies can be found at http://www.austincc.edu/testctr/

Student and Instructional Services

ACC strives to provide exemplary support to its students and offers a broad variety of opportunities and services. Information on these services and support systems is available at: http://www.austincc.edu/support

Links to many student services and other information can be found at: http://www.austincc.edu/current/

ACC Learning Labs provide free tutoring services to all ACC students currently enrolled in the course to be tutored. The tutor schedule for each Learning Lab may be found at: http://www.autincc.edu/tutor/students/tutoring.php

For help setting up your ACCeID, ACC Gmail, or ACC Blackboard, see a Learning Lab Technician at any ACC Learning Lab.
LINKS FOR MARKETING

ADVERTISING AND MARKETING WEB SITES

My LinkedIn – If you want to be connected.

http://www.linkedin.com/profile/view?id=253289405&trk=hb_tab_pro_top

Marketing Facebook Page – This is the site to use to receive double credit on extra credit assignments, look for scholarship information and other relevant Marketing information.

https://www.facebook.com/MRKGatACC

http://www.adage.com
This is the web site for Advertising Age magazine. It is an excellent site, one of my personal favorites. It has lots of articles and research material and is updated frequently. I highly recommend this site. (Read it daily)

http://adage.com/century/index.html

http://www.mashable.com
Mashable is a leading source for news, information & resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable's 20 million monthly unique visitors and 6 million social media followers have become one of the most engaged online news communities. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco. (Read it daily)

http://www.beloit.edu/mindset/
Great list about college freshmen, a must read for anyone in college.

http://www.archive.org/web/web.php
Way Back Machine, you can view old webpages of companies.

http://www.pantone.com
http://www.pantone.com/pages/fcr.aspx?pg=21005&ca=4
A great site for all color trends.
http://www.pantone.com/pages/Pantone/Pantone.aspx?pg=19758&ca=1
40 years of color, I love this because I remember harvest gold and avocado green!

http://www.faithpopcorn.com
Faith Popcorn’s Brain Reserve is an excellent site for looking at what’s trending.

http://www.jwt.com
JWTIntelligence is a center for provocative thinking that is a part of JWT, the world’s best-known marketing communications brand. We make sense of the chaos in a world of hyper-abundant information and constant innovation—finding quality amid the quantity.

http://www.jwtintelligence.com/2013-and-beyond/#axzz2UoBuzeHb
100Things to watch in 2013 – a must read.

http://www.interbrand.com/en/Default.aspx
Creating and Managing Brands

http://www.ogilvy.com
Ogilvy and Mathers Advertising Agency

http://www.clioawards.com
Annual awards honoring creative advertising in package design, print, radio and television. Includes past award archive.

http://www.fastcompany.com
Fast Company inspires a new breed of innovative and creative thought leaders who are actively inventing the future of business.

http://www.martinlindstrom.com
Speaker and author of Clicks, Bricks and Brands, and Brand Building on the Internet. Provides free brand building advice.

Bob Garfield
http://www.onthemedia.org/people/bob-garfield/
http://www.mediapost.com/publications/garfield-at-large/#axzz2EOd5Bbp4
http://www.npr.org/people/2100511/bob-garfield

Paco Underhill
http://www.pacounderhill.com/
http://www.envirosell.com/who-we-are/paco-underhill

http://www.adweek.com
Adweek is a magazine and website that covers media news, including print, technology, advertising, branding and television.

http://www.tvweek.com/
TV information about ratings.

http://www.wired.com
Tech magazine

http://www.buzzfeed.com/
BuzzFeed has the hottest, most social content on the web. We feature breaking buzz and the kinds of things you'd want to pass along to your friends.

http://www.pinterest
Popular site

http://www.houzz.com
Another personal favorite of mine.

http://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce.html
Malcolm Gladwell on Choice, Happiness, and Spaghetti Sauce. A must watch for the Marketing 1311 class.

http://www.ted.com/talks/rory_sutherland_sweat_the_small_stuff.html
Rory Sutherland has several Ted talks but this is my favorite about advertising.
I especially like his discussion about Shreddies
http://www.youtube.com/watch?v=hF_2yHXD_CU
This is the Shreddies ad that is so spot on.

http://www.webmonkey.com
Resources for web site developers including how-to guides, code libraries, server technologies and authoring resources.

http://www.nielsen.com/
ACNielsen is an excellent site for Web measurements. A must visit. Check out their various sites.

http://www.ntia.doc.gov/
National Telecommunications and Information Administration (NTIA), U.S. Department of Commerce

http://www.stat-usa.gov/
US Department of Commerce

FASHION SITES

http://www.tomandlorenzo.com/
Love their review of Mad Men’s fashions

http://fashionista.com/

http://mashable.com/2007/11/13/25-fashion-sites/

http://www.awwwards.com/50-fashion-websites.html

LOCAL ADVERTISING/MARKETING SITES

http://www.gsdm.com/
GSD&M

http://www.latinworks.com
Latin Works

http://www.sherrymatthews.com/dynamic/latest.php
Sherry Matthews Agency

SOME LOCAL SITES I LIKE

http://sxsw.com/
South by Southwest

http://www.texastribune.org/
Texas Tribune is one of my favorites especially for the salary function below.

http://www.texastribune.org/library/data/government-employee-salaries/
Find the annual base salaries of more than 674,000 public employees, including those working at the largest state agencies as well as individual universities, public schools, cities and mass-transit operators. Find salaries by searching for names, or by browsing for a specific agency or job title. Read more about this data, and send us any questions, comments or corrections.

http://www.bizjournals.com/austin/
Austin Business Journal

http://www.austinchronicle.com/
Austin Chronicle

http://www.city-data.com/city/Austin-Texas.html
Statistics on Austin

http://quickfacts.census.gov/qfd/states/48/4805000.html
More stats on Austin from the Government

http://austin.eater.com/
Guide to food and bars at Austin

http://www.edibleaustin.com/content/
Central Texas Food Culture

http://www.tribeza.com/
Tribeza

http://www.tribeza.com/sitepage/tribeza-magazine-archive
Tribeza monthly magazine

OTHER RESOURCES

Open Campus Home Page

Learning Resource Center Home Page

Jump To Book List

Student Handbook, http://www.austincc.edu/handbook/acaguides.php

Academic Testing Center Website, http://www.austincc.edu/testctr/

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Distance Learning Help Line is open 8am to 5pm Monday-Friday.

A link to the Course Master Syllabus with SCANS competencies is at http://www.austincc.edu/mkt/mastersyl/mrkg1311.htm

Return to Ina’s Main page at http://www.austincc.edu/ina

Readings

Required Materials for: MRKG 1311

The required textbook for this course is a custom version of Marketing, 14th edition, by Kerin, Hartley, and Rudelius, McGraw-Hill. The book has been customized to meet the needs of this course and save you money. During the course, you will also be required to complete a variety of assignments that will be delivered via ConnectPlus, an innovative online learning system that is integrated with the Kerin text and proven to help students achieve greater success. Assignments completed in ConnectPlus will make up a significant portion of your total grade in this course so you should arrange access immediately. PURCHASE CONNECT AND BOOK TOGETHER.

Purchasing course materials

This course is part of a new program at ACC called First Day Access (FDA.) When students register for the course, they are automatically charged a fee for course materials. There are two advantages to this.

The cost of the materials in this program is substantially less than the cost through the bookstore and also substantially less than the publisher would charge for the materials directly from their website.
The materials are available to the student on the first day, so students are less likely to get behind.

Students can opt out of this program, which means they will get a refund of what they paid for materials. But then they will be responsible for purchasing the materials in another way and other ways are more expensive. This is available for a short period of time after the first day of class (at least a week in any session and two weeks in the 16-week session.)

Required materials

Digital access to the McGraw-Hill Connect materials for this textbook: Marketing, 14^th edition, Kerin, Roger, McGraw-Hill, 2018. (This includes the e-book, but only for the term of the subscription to Connect, and only Internet access, not a downloadable e-book.)

Optional materials:

Downloadable e-book for the textbook
Looseleaf version of the textbook
Bound version of the textbook

There are three ways to purchase the materials.

ACC’s Opt-In program

Electronic access to Connect for this text and downloadable e-book through Yuzu. Paid through ACC tuition & fees, with the same rules and deadlines for refunds as ACC tuition and fees.
(A full refund if done by the day before classes begin, and a 70% refund if done after then but before the “census date” - about 2 weeks in during a 16-week semester.)

Students using this option can separately purchase a Looseleaf copy of the textbook from the bookstore for $26.00 plus tax. (This is not visible on the ACC bookstore site at this time, but the McGraw-Hill customer representative says it will be available.)

From the publisher directly: (Information from https://www.mheducation.com/highered/product/M1259924041.html

Digital access to Connect with the integrated e-book: $125 plus any applicable tax. Can request a refund within 14 days, with receipt, as described on this web page: https://www.mheducation.com/return-policy.html (At that link, go down to part 2 for discussion of individual returns.)

From ACC Bookstore
1. Electronic access to Connect and Looseleaf version of text. No refunds after the package is opened.
2. DO NOT PURCHASE THIS: E-book access only through Yuzu (so this does not fully meet the requirement because it does not include Connect.) $170.75 plus tax. No refunds after the package is opened.

SUPPORT:

If you need any Technical Support, please contact McGraw-Hill Customer Experience at (800) 331-5094

Please be sure to get your case number for future reference when you call the CXG line.

FAQs: http://www.connectstudentsuccess.com/

Course Subjects

PRINCIPLES OF MARKETING

16 week Class Schedule, Jan 21 – May 17, 2020

This is the schedule for this MW class.

Jan 20 MLK Day Holiday

March 16,18 Spring Break

April 27, 2020 is last day to receive a W

Month/Day Schedule	Assignment
Jan 22	First class day
Jan 27	Chapter 1 – Creating customer relationships and value through marketing
Jan 29	Chapter 2 – Developing successful marketing and organizational strategies
Feb 3	Chapter 3 – Scanning the marketing environment
Feb 5	Chapter 3, 4 – Ethical and social responsibility in marketing
Feb 10	Chapter 4 – Ethical and social responsibility
Feb 12	Chapter 5 – Understanding consumer behavior
Feb 17	Chapter 6 – Understanding organizations as customers
Feb 19	Exam One
Feb 24	Chapter 7 – Understanding and reaching global consumers and markets
Feb 26	Chapter 7
Mar 2	Chapter 8 – Marketing research from customers insights to actions
Mar 4	Chapter 9 – Market segmentation, targeting and positioning
Mar 9	Chapter 10 – Developing new products and services
Mar 11	Chapter 11 – Managing successful products and brands
March 23	Exam Two
March 25	Chapter 12 – Services marketing
Mar 30	Chapter 13 – Building the price foundation
Apr 1	Chapter 14 – Arriving at the final price
Apr 6	Chapter 15, 16 - Managing marketing channels and supply chain
Apr 8	Chapter 16 – Retailing and wholesaling
Apr 13	Chapter 16, 17 – Integrated marketing communications and direct marketing
Apr 15	Chapter 17 – integrated marketing communications and direct marketing
Apr 20	Exam Three
Apr 22	Chapter 18 – Advertising, sales promotion, and public relations
Apr 27	Chapter 18, 19 Using social media to connect with consumers
Apr 29	Chapter 19 – Using social media to connect with consumers
May 4	Chapter 19, 20 – Personal selling and sales management
May 6	Chapter 21, 22 – Implementing interactive and multichannel marketing
May 11	Chapter 22 – Pulling it all together: the strategic marketing process
May 15	Final

Student Learning Outcomes/Learning Objectives

COMMON COURSE LEARNING OBJECTIVES/OUTCOMES

1. Understand how marketing is related to other business functions and its importance to the success of the business entity.

2. Understand the importance of consumer behavior as it relates to buying behavior.

3. Be able to identify, analyze, and use sources of marketing research information.

4. Be able to identify, understand, and apply basic marketing concepts to solving marketing challenges.

5. Understand good marketing practices and techniques and how to apply them.

6. Be able to develop a sound Integrated Marketing Communications plan.

Syllabus Sections

Publish Date

Principles of Marketing

Course Information

Office Hours

Course Requirements

Readings

Course Subjects

Student Learning Outcomes/Learning Objectives