Job Number 1804017


Coordinator, Senior Media Relations



This position is past the Close Date, no more applications will be accepted.
Position Information
Location Highland Business Center
Hours 40 hours/week as assigned; Generally Monday-Friday, 8:30a-5:30p
Salary Salary Commensurate Upon Experience.
FLSA Status Exempt
Reports To Director, College Communications
Criminal Background Check
General Statement of Job

Works with the Director of College Communications to develop and execute public relations initiatives to strengthen ACC's presence among  local, state, and national media and within the community. Under general supervision, assists in coordination of the college's external communications strategies, media, and multicultural relations activities including storytelling, news reporting, and media relations in support of the college's mission to reach and engage with culturally diverse audiences.

Description of Duties and Tasks
Essential duties and responsibilities include the following. Other duties may be assigned.

  1. Plans, coordinates, and implements effective external communications and public relations strategies designed to keep the public informed of the programs and achievements of the college.
  2. Builds and executes media strategies that align with the college's priorities and goals.
  3. Writes and edits external communications and website content including media advisories, news releases, feature stories, publications, and other storytelling opportunities for news media and target audiences including multicultural communities.
  4. Identifies newsworthy topics, conducts appropriate research, develops supporting materials and content, targets appropriate media outlet and/or journalists, and pitches stories to generate coverage.
  5. Serves as managing editor of the college's online newsroom.
  6. Creates, maintains, and distributes news editorial calendar.
  7. Cultivates expert sources within the college to help promote the faculty, staff, and programs. Plans, develops, and executes an effective media program to generate and maintain a strong local, regional, state, and national public presence for the college.
  8. Receives, investigates, and answers questions from external media and public, and, at the direction of the Director of College Communications, serves as a liaison to English/Spanish media outlets.
  9. Serves as a point person with the community news outlets on a daily basis, coordinating media opportunities, and advises faculty and staff on how to prepare for interviews.
  10. Collaborates with others to build and cultivate multicultural community engagement, to maintain an expert speakers bureau for media and community outreach.
  11. Compiles reports related to media outreach efforts.
  12. Designs and maintains media databases (regional, state, national, and niche).
  13. Develops strong relationships with local and national media to keep ACC top of mind with the editorial community and drive media coverage.
  14. Provides media event coordination including the coordination of media access to campuses and media management for special events. Represents the organization at various promotional events and business/community meetings.
  15. Provides assistance in development and execution of emergency communications.
  16. Provides support for marketing event planning.

Knowledge
Must possess required knowledge and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed.

Skills
Must possess required skills and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed.

Technology Skills

Required Work Experience

Required Education

Special Requirements
Licenses/Certifications; Other

Other Preferred Qualifications

Physical Requirements

Safety

HR Use Only

ACC Benefits Overview

Disclaimer

The above description is an overview of the job. It is not intended to be an all-inclusive list of duties and responsibilities of the job, nor is it intended to be an all-inclusive list of the skills and abilities required to do the job. Duties and responsibilities may change with business needs. ACC reserves the right to add, change, amend, or delete portions of this job description at any time, with or without notice. Employees may be required to perform other duties as requested, directed, or assigned. In addition, reasonable accommodations may be made by ACC as its discretion to enable individuals with disabilities to perform the essential functions.

Austin Community College provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

As required by the US Department of Education, employees are required to report violations under the Title IX and, under the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act), select individuals are required to report crimes. If this position is identified as a Campus Security Authority (Clery Act), you will be notified, trained, and provided resources for reporting.