Job Number 1804016


Coordinator, Communications/Social Media



This position is past the Close Date, no more applications will be accepted.
Position Information
Location Highland Business Center
Hours 40 hours/week as assigned; Generally Monday-Friday, 8:30a-5:30p
Salary Coordinator 2/119 ($35,304.00 - $50,434.00)
FLSA Status Exempt
Reports To Director, College Communications
Criminal Background Check
College Profile

Austin Community College (ACC) is a public two-year institution that serves a diverse population of approximately 41,000 credit students each fall and spring semester. We embrace our identity as a community college as reflected in our mission statement. We promote student success and community development by providing affordable access, through traditional and distance learning modes, to higher education and workforce training, including appropriately applied baccalaureate degrees, in our service area.
 
As a community college committed to our mission, we seek to recruit and retain a workforce that:
  • Reflects the diversity of our community.
  • Values intellectual curiosity and innovative teaching.
  • Is attracted by the college mission to promote equitable access to educational opportunities.
  • Cares about student success and collaborates on strategies to facilitate success for underrepresented populations.
  • Welcomes difference and models respectful interaction with others.
  • Engages with the community both within and outside of ACC.

Our Mission

The Austin Community College District promotes student success and community development by providing affordable access, through traditional and distance learning modes, to higher education and workforce training in its service area.
 
For more information, see http://www.austincc.edu/about-acc/mission-statement.

Commitment to Equity and Inclusion

ACC is committed to the ongoing systemic changes needed to ensure the increased recruitment, inclusion, retention, and completion of historically underserved and underrepresented populations. Through continual strategic community engagement and professional development of administrators, faculty, staff, and students, the college demonstrates its dedication to fostering a culture and climate for equitable outcomes.
 
As an open-access and low-cost institution, ACC is proud to serve a diverse student body. Dedicated faculty members are excellent professors who help students achieve their educational goals and are sensitive to the diverse cultures and socio-economic backgrounds of our students. The College values and is committed to equity, diversity, and inclusion throughout the College community.

General Statement of Job

Responsible for coordination and engagement with Austin Community College's social media community in support of the college's positive brand awareness, strategic marketing goals, and educational mission to reach and engage with culturally diverse audiences.

Description of Duties and Tasks
Essential duties and responsibilities include the following. Other duties may be assigned.

  1. Coordinates day-to-day duties, including creating and updating content for ACC social media accounts, curating the editorial calendar, drafting social copy, capturing photos and videos, and planning and implementing campaigns across various online platforms.
  2. Oversees a monthly social media calendar creation for each channel and posts daily to each social media channel.
  3. Monitors ACC information shared online and regularly updates the college's narrative.
  4. Participates in and provides social media coverage of campus events and other storytelling opportunities.
  5. Monitors social channels for community engagement and conversation opportunities; joins the conversation on social media platforms through outreach and response. Responds appropriately to follower comments and messages.
  6. Participates in social media duties during emergency communications situations.
  7. Creates engaging social media content that fits with the ACC social media strategy.
  8. Builds and maintains relationships with campus staff and student groups to coordinate social network activity and optimize promotional opportunities across the college.
  9. Supports media relations efforts with writing, planning, coordination, and execution of activities and events that promote the college's image.
  10. Engages in offline outreach to increase levels of online social media engagement including the college's Social Media Ambassadors group.
  11. Focuses on analytics/reporting to ensure college marketing priorities are being met and social media is being leveraged most effectively.
  12. Tracks emerging trends, communities, and platforms and recommends engagement where relevant for college.
  13. Conceptualizes new ways to increase ACC awareness and user engagement (videos, slideshows, podcasts, online animations, and social applications).
  14. Assists in the creation of visual storytelling for social (videos, graphics, and photographs).

Knowledge
Must possess required knowledge and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed.

Skills
Must possess required skills and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed.

Technology Skills

Required Work Experience

Preferred Work Experience

Required Education

Preferred Education

Special Requirements
Licenses/Certifications; Other

Other Preferred Qualifications

Physical Requirements

Safety

ACC Benefits Overview

Disclaimer

The above description is an overview of the job. It is not intended to be an all-inclusive list of duties and responsibilities of the job, nor is it intended to be an all-inclusive list of the skills and abilities required to do the job. Duties and responsibilities may change with business needs. ACC reserves the right to add, change, amend, or delete portions of this job description at any time, with or without notice. Employees may be required to perform other duties as requested, directed, or assigned. In addition, reasonable accommodations may be made by ACC as its discretion to enable individuals with disabilities to perform the essential functions.

Austin Community College provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

As required by the US Department of Education, employees are required to report violations under the Title IX and, under the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act), select individuals are required to report crimes. If this position is identified as a Campus Security Authority (Clery Act), you will be notified, trained, and provided resources for reporting.