Job Number 1712012


Content Marketing Copywriter



This position is past the Close Date, no more applications will be accepted.
Position Information
Location Highland Business Center
Hours 40 hours/week as assigned; Generally M-F, 8:00 a.m. to 5:00 p.m.
Salary Specialist 7/120 ($38,922.00 - $55,603.00)
FLSA Status Exempt
Reports To Director, Associate Marketing
Criminal Background Check
General Statement of Job

To serve as the lead content writer for marketing copy across multiple channels to raise positive awareness of the college's brand and generate interest and demand for its programs and services.

Description of Duties and Tasks
Essential duties and responsibilities include the following. Other duties may be assigned.

  1. Writes and edits tight, impactful copy with compelling headlines and calls-to-action across all marketing channels to grow positive awareness and drive web traffic, engagement, leads, and conversations. Includes a variety of digital advertising, web landing pages, email, social media content, multimedia, radio advertising, signage, print materials, and infographics.
  2. Maintains content lifecycle workflow, from creation through approvals, editing, publishing/activation, measurement, curation, and maintenance.
  3. Works collaboratively with marketing and social media teams to develop sources, pitch story ideas, create and share content through various channels to grow audiences and drive engagement, and contribute to the overall marketing objectives.
  4. Works collaboratively with college relations teams to produce effective messages on the ACC website, college-wide promotions, and campus communications.
  5. Edits, proofreads and improves marketing content to ensure messaging is on-brand.
  6. Uses analytics tools to provide insight to optimize and improve content effectiveness.
  7. As needed, works directly with internal clients to learn about the subject matter, develop and refine content, managing reviews, feedback, edits, and the overall client relationship on projects.

Knowledge
Must possess required knowledge and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed.

Skills
Must possess required skills and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed.

Technology Skills

Required Work Experience

Preferred Work Experience

Required Education

Preferred Education

Other Preferred Qualifications

Physical Requirements

Safety

ACC Benefits Overview

Disclaimer

The above description is an overview of the job. It is not intended to be an all-inclusive list of duties and responsibilities of the job, nor is it intended to be an all-inclusive list of the skills and abilities required to do the job. Duties and responsibilities may change with business needs. ACC reserves the right to add, change, amend, or delete portions of this job description at any time, with or without notice. Employees may be required to perform other duties as requested, directed, or assigned. In addition, reasonable accommodations may be made by ACC as its discretion to enable individuals with disabilities to perform the essential functions.

Austin Community College provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

As required by the US Department of Education, employees are required to report violations under the Title IX and, under the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act), select individuals are required to report crimes. If this position is identified as a Campus Security Authority (Clery Act), you will be notified, trained, and provided resources for reporting.